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SmartScreen steps into Kenya

Abdullatif Essajee & Nathif Jama of FCB sign the agreement with Abdul Bakhrani of SmartScreen

Leading digital signage provider completes deal with First Community Bank

SmartScreen Limited, through its local partner Screen Media Limited, today announced a new agreement with First Community Bank (FCB) to implement its state-of-the-art Digital Signage screens across all branches countrywide.

SmartScreen Limited last year announced a deal with Amscreen that saw them become the exclusive distributor of the UK’s largest nationwide digital media network owner’s innovative solutions across the Middle East and Africa. Now, the UAE’s largest nationwide digital media network owner and operator is proudly venturing into Africa through key partners in the region. SmartScreen, together with their exclusive distribution partner Screen Media Limited will work with Brand Builder Kenya, who have been appointed as the exclusive media sales agency. This deal sees SmartScreen continue its expansion outside of the UAE, following the recent announcement of the growth of its forecourt network into Oman.

Abdul Bakhrani, CEO of SmartScreen, said: “We are excited in venturing into Africa through my home country Kenya. Our relationship with First Community Bank, which is one of the regions fastest growing banks, is key to our presence in the region as it signifies our commitment to partner with dynamic local entities that are willing to utilise innovative and cutting-edge technology as an integral part of their growth strategy.”

Abdullatif Essajee, Managing Director of First Community Bank, said: “This deal is an exciting development as FCB becomes the first bank in Kenya to utilise digital media to promote its unique offerings as well as provide an opportunity for its customer to showcase their products, services and promotions in the most cost-effective manner to a target audience.  We look forward to working with SmartScreen, Screen Media and Brand Builder Kenya to ensure that the technology is maximised to its full potential.”

-ENDS-

For further information, please contact:

Ella Wafula, Brand Builder Kenya Ltd., 0722 594 395

Azfer Nazir, Commercial Director, Screen Media Ltd., 0737 102 315

About SmartScreen:

SmartScreen Digital Signage, powered by Amscreen, is an interactive, powerful way to engage customers with compelling HD graphics and video that deliver the right message, at the right time, in the right place. Beyond enhancing your connection to customers and driving incremental revenue, SmartScreen Digital Signage can help you lower costs by replacing static printed materials with dynamic digital content.

SmartScreen plans to rollout over 5,000 screens across Africa & Middle East over the next 18 months

For more information on SmartScreen, visit www.smartscreen.ae

About First Community Bank:

First Community Bank is the first Bank approved by the Central Bank of Kenya to operate as a full-fledged Sharia Compliant banking institution.

As a pioneer Sharia Compliant banking institution, FCB, in addition to general banking products, also offers other innovative Sharia compliant products such as Islamic Insurance (Takaful), Islamic Bonds (Sukuk) and Sharia Compliant Mutual Funds,

For more information on FCB, visit www.firstcommunitybank.co.ke

About Amscreen:

Amscreen is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from more than 3,000 sites across the UK and are an effective communication tool for clients such as BP, Shell and WHSmith and a range of blue-chip advertisers such as BSkyB, Amex, Visa, B&Q, Camelot, Redbull and Lucozade.

As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.

For more information on Amscreen, visit www.amscreen.co.uk

Source: SmartScreen