The exciting video-wall installation is in the Central Square of the Stratford Centre which has seen a significant jump in footfall over the last 10 months since Westfield Stratford opened its doors. The Stratford Centre provides the main pedestrian link between the Stratford’s traditional residential area and the transport interchange, Westfield and the Olympic Park. The installation will increase dwell time within the mall and provide an ideal platform for brands aiming at the ABC1 shopper demographic.
Ilan Goldman, European Director of mall Asset Managers Catalyst Capital explained:
“This summer’s major sporting event is set to see this footfall increase even further as pedestrians will go through the mall on the way to the new village. In 2012 we are expecting 24 million visitors to the scheme which shows a 14% increase on the established footfall of 21 million in previous years.
“The iconic screen generates a new source of income for us and adds a point of interest in an area that had no stand out focal point. RAM Vision has been extremely professional and commercial and we plan to continue this relationship into the future.”
Paul Masterson, RAM Vision Commercial Director said:
“This screen provides a wonderful opportunity for advertisers to get involved in this summer’s activity, with its strategic position within a busy retail location adjacent to the Olympic site. As with all the screens throughout our network, this is perfectly placed, ensuring constant visibility with no obstructions to the line of sight. Catalyst Capital has proved to be a great commercial partner and we look forward to working with them again on a number of exciting new projects.”
Source: RAM Vision