The UK’s largest Digital Media owner Amscreen has today announced that Garmin – the world leader in satellite navigation and GPS technology within the likes of the automotive and fitness markets will be providing live local traffic feeds for the UK’s commuters for the summer and beyond. In what is sure to be the one of the busiest ever periods on the UK’s roads, specifically around London, Garmin will supply live traffic updates across Amscreen’s forecourt network to help keep drivers moving during this exceptionally busy Olympic period.
Garmin will be the official traffic sponsor on the Amscreen network and will provide live feeds at 1,700 forecourt locations nationwide. The traffic sponsorship will also enable Garmin to advertise their products on the network, taking advantage of Amscreen’s unique technology, with the satellite navigation company currently promoting their Lifetime Maps service on the network, seen by an audience of over 20 million a week.
Anthony Chmarny, Head of PR and Sponsorship at Garmin said “ A comprehensive traffic information service from a trusted source will be especially vital over this summer and the new Amscreen traffic sponsorship strategically fits with Garmin’s philosophy of helping people to their chosen destination safely and on time.”
The provision of the live local traffic feeds is the next stage in the partnership between Amscreen and Garmin, announced earlier this year. The deal will also see them trialling new and innovative concepts utilising the likes of their Flexible National Content (FNC) platform, which enables generic content to be given bespoke local detail, in order to deliver pioneering ad solutions.
Amscreen CEO Simon Sugar said “Travel around the UK this summer is a hot topic at the moment and we want to ensure that we do our best to help people get to where they need to be and to keep the nation moving. This is another great development in our partnership with Garmin and we look forward to further initiatives that will both utilise Amscreen’s unique technology and benefit road users across the country.”
Amscreen is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from 3,500 sites across the UK and are an effective communication tool for clients such as BP, Shell and WH Smith and a range of blue-chip advertisers such as Coca Cola, Ford, Sky, Visa and BT.
As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.
Amscreen recently expanded into Europe following a deal with BP Europe SE that will see digital signage screens installed in forecourts across the continent in Germany, Poland, Luxembourg, Switzerland and Austria.
The live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.co.uk/
For more information on Amscreen, visit www.amscreen.co.uk
About Garmin International Inc.
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN), the global leader in satellite navigation. Since 1989, this group of companies has designed, manufactured, marketed and sold navigation, communication and information devices and applications – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin’s pressroom at www.garmin.co.uk or contact the Media Relations department at +44(0)2380524000. Garmin and Vector are registered trademarks and ANT+ and Garmin Connect are trademarks of Garmin Ltd. or its subsidiaries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
For further information, please contact Sophie Kay (Amscreen press office) at Frank PR – 020 7693 6999 / amscreen [at] frankpr.it
Filed Under: News