Leading digital signage company advertise to help find winner of the £63.8m lottery jackpot
Amscreen, the UK’s largest Digital Media owner, has teamed up with Camelot to help find the lucky winner for the unclaimed £63.8m lottery jackpot prize. Screening creative content on six of screens in the Amscreen network in the Stevenage and Hitchin area, Camelot are running a 48 hour search for the ticket holder who is yet to come forward and claim their winnings. The campaign will encourage people to check if they are in possession of the winning ticket and to let them know that they have until Sunday to claim the prize, even if they have lost the ticket.
Having advertised on the Amscreen network several times before to promote their Euromillions draw amongst other activity, Amscreen’s ability to target specific areas and their nationwide presence has provided Camelot with a quick and effective method of reaching a large audience.
With an audience of over 25 million a week in the UK and with recent installations now spanning four continents including countries such as Oman, Dubai, Poland, Germany, Kenya and the UK, Amscreen is now one of the furthest reaching outdoor media owner networks in the world.
Simon Sugar, CEO of Amscreen said “This is a great example of how we can turn around campaigns extremely quickly. Furthermore, it demonstrates that our screens are an effective means of advertising as we have worked with Camelot several times before and they have chosen to use us again for this activity.”
For more information on Amscreen, please contact Sophie Kay at amscreen [at] frankpr.it