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Lucozade ‘fuel’ the UK’s festival goers with Amscreen

Amscreen, the UK’s largest Digital Media owner, has announced a deal with Lucozade that will help them target potential customers en route to key festivals throughout the UK this summer. The energy drink will feature on the main routes to and from some of the largest events in the coming months by using Amscreen’s site specific targeting facility, enabling them to advertise on hundreds of Forecourt screens within a 40 minute drive from five festivals – Beach Break Live, T in the Park, Latitude, Global Gathering and V Festival (Hylands Park site).

Lucozade are the first to utilise Amscreen’s unique targeting abilities in this way; this is identifying multiple key events over a 3 month period and tailoring content to talk to a valuable audience en route to and from their destination. Messaging will only feature over key travelling periods for each event and will reach these thousands of music loving individuals looking to hydrate and top-up their energy levels during this time.

With a summer of music and sporting events ahead, Lucozade represent the first advertiser to benefit from a range of tailored offerings that capture these event/mission focussed travellers through simple, affordable hassle-free packages. Using their nationwide coverage via the 3200 screens network, packages for individual festivals are available in addition to national packages that cover all the major UK festivals ranging from Creamfields to Bestival. When creating the package, Amscreen also use their unique audience insight to identify key peak footfall periods ensuring the most efficient reach for brands advertising on the network.

Amscreen CEO Simon Sugar said “With the UK largest most flexible digital network, we can provide the most tailored packages for advertisers whether they’re looking to reach sports fans or music loving festival goers.  Our content delivery and scheduling software is designed to satisfy even the most specific briefs and we welcome those advertisers who wish to utilise the network in this way.”

ENDS

For further information, please contact Sophie Kay (Amscreen press office) at Frank PR – 020 7693 6999 / amscreen [at] frankpr.it

About Amscreen:

Amscreen is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from 3,500 sites across the UK and are an effective communication tool for clients such as BP, Shell and WH Smith and a range of blue-chip advertisers such as Coca Cola, Ford, Sky, Visa and BT.

As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.

Amscreen recently expanded into Europe following a deal with BP Europe SE that will see digital signage screens installed in forecourts across the continent in Germany, Poland, Luxembourg, Switzerland and Austria.

The live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.co.uk/screen-media/mapping_tool.html to view the live mapping link for further information.

For more information on Amscreen, visit www.amscreen.co.uk

Source: Amscreen