News

True Colours announces latest Open Workshop

Showcase offers resellers ‘Education Through Experience’

True Colours Distribution, the technical division of Midwich, specialising in connectivity solutions for complex AV installations, has announced that it will be hosting its next Open Workshop on June 20th at its state-of-the-art premises in Crowthorne.

A showcase of products from True Colours and other companies in the Midwich group, the event, also dubbed Education Through Experience, gives resellers and integrators an ideal opportunity to discover the latest technical AV solutions in detail by offering full product demonstrations by industry experts and manufacturers.

Split into several zones across True Colours’ Pinehill Road premises in Crowthorne, just off the M4 in Berkshire, the Open Workshop will be offering solutions in projection, digital signage and, with Midwich’s recent acquisition of RW Salt Communications, increased opportunities in professional audio.

In addition, Midwich Security will be in the command and control zone where visitors can see large format displays, videowalls and controls in action along with the latest in CCTV, monitoring and recording, access control, and voice evacuation. Specialists Synergix will be on hand to demonstrate a full range of barcode technologies including ID printers and scanners and visitors will also be able to try out the Samsung SUR40, interactive multitouch table solution only available in the UK via the Midwich group of companies.

“Since we first relaunched Open Workshop earlier this year its popularity has grown dramatically,” comments Iain Campbell, True Colours Sales Director. “Our customers want to know our products inside out before committing themselves and their clients to a purchase, and what better way than through an event like this? Visitors can expect a thoroughly exciting and informative day and if they visit the stand of Exterity, one of our major vendors, they can even enjoy a complimentary hog roast!”

It is free to take advantage of Education Through Experience. True Colours simply asks that those wishing to attend register online at http://truecolours.attend.uk.com/?event=56

About True Colours
Based in Crowthorne, Berkshire, True Colours is a specialist solutions distributor and part of the Midwich Group of companies. True Colours represents many leading AV manufacturers. True Colours Distribution has a track record in supplying technical support and products for resellers. True Colours knows that distributing great products is simply not enough. This is why they are committed to providing a high level of service and its aim is to offer a professional policy to support dealers and their staff with product information, demonstrations and training. True Colours trade training is its commitment to dealers and their staff to provide a complete range of sales and technical training courses, free of charge, on the manufacturers that they represent.
To find out more, visit www.true-colours.net

About Midwich
Midwich is the UK’s leading trade-only distributor of audiovisual and consumer electronics technology products. Midwich was named ‘Specialist Distributor of the Year’ at the Channel Awards 2004, 2005, 2006, 2007, 2008 and 2009, and ‘AV Distributor of the Year’ at the AV Awards 2003, 2006, 2008, 2009 and 2011. Midwich won the Microscope ACE Award for ‘AV Distributor of the Year’ 2008, 2009 and 2010 and ‘Logistics Team of the Year’ 2010. The business is currently ranked 181 on the Times Top Track 250 of private mid-market companies.

To find out more, visit www.midwich.com

Source: True Colours