Chicago-Based Startup smartDIGITAL Announces $2.7 Million in Series A Funding, Launches Elevate Digital Product Line

| May 31, 2012

smartDIGITAL, dba Elevate Digital, a leading developer and provider of street-level digital interactive technology, announced today that it has secured $2.7 million in Series A financing led by Advantage Capital Partners. Metropolitan Capital Bank is also participating in the round.

With these funds, Elevate Digital plans to accelerate its rapid growth in the Chicago market with the launch of its new product line, which includes Elevate wall and Elevate glass, as well as Elevate indoor and outdoor interactive digital displays available in a series of large customizable formats.

Elevate Digital combines interactive software with mobile integration and multi-touch displays that allow marketers to enhance the consumer experience through a highly engaging medium. These interactive display units can be placed in high-traffic locations and retain behavioral data and report targeted consumer results and predictive analytics.

“Our objective is to develop an interactive out-of-home platform that is national in scale yet locally targeted,” said George Burciaga, founder and CEO of Elevate Digital. “Our software is the first to truly integrate rich media, messaging and advertising that controls the customer experience.”

Elevate Digital plans to complete the Series A round within the next 60 days, and the company is in talks to expand service to other major metro areas, including New York City and Miami.

“We are excited about providing growth capital to the Elevate product line and to a company that can transform street-level digital interaction for both consumers and advertisers,” said Mark Lewis, principal of Advantage Capital Partners. “Elevate Digital has the potent mix of a leadership team with years of industry experience and an innovative idea poised to shake up a static industry.”

With the announcement, Elevate Digital is in the process of moving its headquarters to 200 S. Michigan Ave., and the company plans to double its headcount in the next 90 days.

Elevate Digital was founded as smartDIGITAL in 2011. The company recently announced partnerships with Groupon, the Chicago Tribune and Metromix, among others. Elevate Digital machines process more than half a million interactions across Chicago each month.

For more information, visit http://www.smartdigitalinc.com .

About Elevate Digital

Elevate Digital interactive displays enable advertisers to reach consumers through a leading edge, highly engaging interactive medium and provide consumers with free access to a broad range of information and services. Elevate Digital display units are designed for placement in both indoor and outdoor high-foot-traffic locations and are available in multiple sizes and designed to meet the particular needs of each location.

For more information contact:

Walker Sands Communications
Andrew Cross, 312-235-6982
andrew.cross [at] walkersands.com

Source: Elevate Digital

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