Newad is proud to announce its exclusive indoor advertising agreement with New City Gas, a historic landmark and multidisciplinary space with a capacity of more than 4,000. Located in the booming Griffintown district, New City Gas is currently the hub and anchoring jewel of all activities at the C2-MTL event.
In addition to its Classic boards, which are already in service, Newad will unveil high-definition Digital boards and Mega Banners over the coming weeks. Throughout the summer, New City Gas – one of Montreal’s five biggest multimedia venues – will welcome many high-profile international artists, most notably Moby (tonight, as part of C2-MTL’s closing night), Tiësto and David Guetta, hence attracting an audience perfectly in sync with the positioning of Newad, a Canadian leader in helping advertisers reach the Young & Affluent across the country.
“This partnership with one of the most prestigious cultural venues in Montreal and Canada is perfectly in line with the strategic development plan for Newad’s Indoor network, and it allows us once again to stand out from the competition,” says Philippe Marchessault, Newad’s Executive Vice-President of Operations, Development, and Innovation, Indoor Advertising.
“The arrival of New City Gas is very good news for music lovers (…) From the chic bathrooms and the coatroom to the bar, nothing was left to chance, whether it be aesthetic considerations or the space’s practical design, aimed at facilitating crowd movement. A modern LED lighting system will highlight the venue’s rich history and a staircase will allow artists direct access from the dressing rooms to the stage.”- La Presse, May 22, 2012
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding its millions of consumers to four targeted platforms: Indoor, with 21,500 digital and classic boards in over 3,000 establishments and 36.5 million impressions delivered per week; Experiential Marketing, with the production of 250 promotional events a year; Publishing, with hundreds of digital productions each year as well as the NIGHTLIFE.CA website reaching 200,000 Montrealers every month; and Web, including the advertising network Newad Online, the design and production of websites, microsites and mobile applications. Newad’s 350 employees and brand ambassadors set the trends in our Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices.
Manager, Marketing & Communications
mariechristinef [at] newad.com