APG|SGA has installed an HD-quality eBoard at Zurich’s main station. The giant-sized digital display of around 60 m2 replaces the previous eBoard dating from 2001 that was equipped with conventional LED lights.
An innovation in the field of outdoor digital advertising: APG|SGA has installed a state-of-the-art eBoard to replace the 60m2 eBoard on the transverse concourse of Zurich’s main station which has been in service for 11 years. The refurbishment work at Zurich’s main station lasted an entire week and was very demanding.
The new eBoard is an HD-quality LED screen that meets all the technical requirements for conveying super-sharp advertisements. In addition to the ePanels – portrait-sized full HD LCD screens – the largest digital indoor screen in Switzerland will now present pictures in HD quality.
The Digital Sales division at APG|SGA operates and markets the latest type of outdoor advertising: eBoards and ePanels guarantee a prominent and effective advertising presence at the biggest railway stations in Switzerland. The strength of digital advertising spaces lies in their ability to convey movement in text and pictures with a high quality standard. Moving pictures are emotive and transmit messages directly, with high intensity.
About the company
APG|SGA, Allgemeine Plakatgesellschaft AG, is a part of Affichage Holding SA and is Switzerland’s leading outside advertising agency. Specializing in digital and analogue posters at busy locations on the street, in train stations, in shopping centres and at points of interest, APG|SGA and its associated segment brands Airport, Mega Poster, Mountain and Traffic cover all areas of out-of-home advertising, representing quality and tradition combined with innovation. Over 550 employees ensure a lasting impression when communicating with their customers, the authorities and the advertising industry. They manage poster spaces and displays throughout Switzerland with great care, environmental responsibility and precision.
Ulrich Ritschard, Head of APG|SGA Digital Sales
T +41 58 220 79 40, ulrich.ritschard [at] apgsga.ch