Zoom Continues to Attract the Best-in-Breed from Traditional Media
Zoom Media and Marketing, one of the world’s largest and fastest-growing digital place-based media companies, continues to bolster its sales team by adding two strategic media veterans, Kim Bryson and Mark Campe, to the team.
The addition of these two executives follows on the heels of the announcement that TV industry veteran Catherine Warburton joined the Zoom team after 20 years in the traditional television/agency world.
Bryson, Senior Vice President of Business Development, brings 15 years experience in cable and syndication to her new role in Zoom’s Chicago office, while Campe, Senior Vice President of West Coast Sales, will leverage his 20+ years in cable and network television to head Zoom’s Los Angeles office. With a combined 35+ years of experience under their belts, both will play critical roles in driving the expansion of Zoom’s ad-supported video media solutions.
“Marketers understand that people spend 70% of their waking hours outside the home,” said Judy Kenny, President of Zoom Media & Marketing. “Zoom offers advertisers innovative solutions to reach upscale, influential light TV viewers who have significant disposable income. Whether in ZoomFitness health clubs or other Zoom venue environments, we deliver desirable consumers who are in a positive, receptive mindset that leads to incredibly effective campaigns. Kim and Mark will be instrumental in building our strategic marketing partnerships and advocating for Zoom’s media and marketing solutions as we move forward.”
Kim Bryson joins Zoom’s Chicago office most recently from her position as Senior Vice President, Advertising Sales, MGM Studios, Inc., where she oversaw national advertising sales for MGM’s syndicated programming, MGM HD and This-TV. In addition to her experience at MGM, Bryson brings more than fifteen years media sales experience at leading companies including Comcast Spotlight and Time Warner Cable Direct.
Mark Campe joins the Zoom team in Los Angeles with more than two decades of experience in the media industry, with an emphasis on cable and network advertising sales. Campe spent seven years in network sales at Univision, where he served as the point person in the company’s corporate strategy to fully utilize its varied media assets to expand relationships and success in the entertainment category. Previously, Campe dedicated several years growing the profile of Comedy Central on the West Coast. Most recently he has been operating a fast-growing production firm, Waterproof Pictures, specializing in producing digital content for magazines as well as televised events.
“Kim’s intelligence, character and passion for everything she does are some of the many reasons why I asked her to come work with us at Zoom,” continued Kenny. “In addition, I had the good fortune to work with Mark at Univision. His creativity, vision and stellar relationships will be an asset in continuing to build the Zoom brand on the West Coast.”
About Zoom Media & Marketing
Zoom Media Group Inc. operates digital and fixed media networks that reach active consumers in over 12,400 venues on a worldwide basis, including fitness centers, bars & restaurants, indoor soccer facilities, bowling centers, and family entertainment centers. Zoom’s digital place-based network audiences are measured by The Nielsen Company, and with over 25,000 digital screens and over 55,000 billboard locations worldwide, Zoom Media Group reaches over 100 million monthly viewers. Zoom Media & Marketing, a brand of Zoom Media Corp., is the largest fitness video media company in the US, with over 1,800 venues in more than 145 markets; has a network of more than 3,000 bars and restaurants across over 50 markets; and is the official media partner of the indoor soccer and bowling industries. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and experiential marketing programs.
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Source: Zoom Media & Marketing