Five-Year Contract to Benefit Local Business Community; Innovative Green Advertising Displays to Create Less Waste and Use Less Power
Clear Channel Airports (CCA), the world’s leading marketer of airport advertising, today announced the signing of a five-year contract with Bill and Hillary Clinton National Airport to provide state-of-the-art digital advertising to the airport.
The agreement, which is effective immediately, will result in a comprehensive overhaul of the airport’s entire advertising program and will include large format video wall packages, tension fabric displays, LCDs, and digital touch screens, among other innovations. An especially noteworthy feature of the new advertising platform is its “green” elements, which are especially appropriate for Arkansas, the “Natural State”. Tension fabric displays will replace most backlit signs and the smaller number of lighted displays will use LED edgelit technology, creating much less waste and using considerably less power than traditional signage.
These displays will be deployed throughout the 12-gate airport, and will offer national and Arkansas businesses new, large-format digital displays that showcase their products and services using the latest technology. Clear Channel Airports—a division of one of the world’s largest outdoor advertising companies, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) – is expected to complete its airport display on July 1, 2012.
“This partnership to overhaul our advertising displays builds on the momentum that began in March with our airport’s renaming,” said Shane Carter, Director of Public Affairs and Government Relations for Bill and Hillary Clinton National Airport. “Our airport commissioners are creating a world-class airport in Little Rock through a massive construction project. This new, cutting edge, and environmentally sound advertising program is an important part of the airport’s rebirth as it promises to benefit both travellers and our state’s business community.”
Toby Sturek, President of Clear Channel Airports said, “The unique displays and technology we are incorporating into Bill and Hillary Clinton National Airport will allow us to showcase our customers in the best possible ways and reach audiences of engaged travellers. An advertising program such as this also helps create a vital sense of place for those visiting or travelling through Little Rock and Arkansas.”
Clear Channel Airport’s program also involves local coordination, due to partnerships formed with local Little Rock businesses: The Design Group and Doyne Construction. The companies will provide Marketing & PR services, as well as general contracting and ongoing maintenance services, respectively.
Bill and Hillary Clinton National Airport is located two miles east of Little Rock’s central business district and is the state of Arkansas’s largest commercial service airport. Clinton National serves more than more than 2.1 million passengers with the airport servicing 124 daily flight arrivals and departures.
About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 270 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.
Clear Channel Airports
Faith Roland, 610-395-8002
faithroland [at] clearchannel.com
Andrew Conn, 646-805-2023
andrew.conn [at] rlmfinsbury.com
Source: Clear Channel Airports