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Nike and Prysm Partner Up for the Penn Relays

Prysm’s Vibrant, Captivating Video Wall and Digital Mannequin was Used to Enhance Nike’s space At the 2012 Penn Relays

Digital display innovator, Prysm, today announced that the company’s Laser Phosphor Display (LPD) technology was selected by Nike to enhance the company’s activation space at the 118th annual Penn Relays last week. A stream of brand and product videos, displayed on a 13 ft x 5 ft Prysm LPD videowall, ran adjacent to Prysm’s innovative Digital Mannequin, utilized for real-time schedule updates including announcement of athlete appearances.

Nike and Prysm became partners because of the company’s revolutionary LPD technology and ability to create unique, captivating brand experiences for any environment. The LPD technology boasts seamless, vibrant, displays using a fraction of the energy required by alternative display platforms, and thus significantly lowering the environmental cost. The display’s 178 degree viewing angle and clear, crisp image quality allowed consumers outside the stadium to remain part of the excitement and action.

“We are excited to work with Nike to help make the Penn Relays more interactive for all of the attendees,” said Prysm’s VP of Global Sales, Dana Corey. “Prysm’s displays are designed to capture and captivate audiences and will be able to illustrate Nike’s highly inspirational brand messages in a tremendously impactful way.”

Prysm’s LPD solutions break away from traditional display technologies by offering freeform flexibility, long-lasting performance, and lifelike, lifesize, HD imagery that captivates audiences in any setting. Prysm is built on solid-state lasers that deliver brilliant image quality and the fastest video content. Running off of a standard 110V outlet and using up to 75% less power than traditional backlit or projection technology-based products, Prysm’s displays create high impact brand experiences without the need for special power or cooling infrastructure.

The Penn Relays, the oldest track meet in the country, was held at Penn’s historic Franklin Field April 26th through the 28th.

About Prysm

Prysm, Inc. has invented a new display platform based on the Laser Phosphor Display (LPD) technology that it owns entirely. LPD is a large format display platform that can be organized in any size or shape to support a wide range of complete solutions for a variety of commercial markets. When compared to traditional technologies, LPD offers brilliant life-like and life-size displays which deliver truly immersive experiences, while offering the lowest cost of ownership and meeting the highest standards of environmental impact. Prysm is a privately held company based in Silicon Valley, California with sales offices in New York, San Jose, London, Dubai and Beijing.

For more information, please visit http://www.prysm.com.

Press Contacts:

Christine Morris
Director of Marketing Communications
(916) 826-7307
cmorris [at] prysm.com

Kim Morrison for Prysm
(415) 848-7175
kmorrison [at] sutherlandgold.com

Source: Prysm