News

Full-Size Transparent Digital Cooler Doors – ThruVu

Manufacturing Resources International (MRI) has introduced the first full-size transparent (see-thru) Digital LCD Door for Convenience and Grocery stores. This “high-performance” Digital LCD Display replaces the entire conventional door glass with a transparent display assembly that allows for normal customer viewing of the product through the glass, but with the ability to run full-motion videos / advertisements / promotions in a “see-through” manner.

This innovative product has been co-developed by MRI (digital display manufacturer) and Commercial Refrigerator Door Company (cooler door manufacturer) and is being marketed under the ThruVu™ product name by both companies.

According to Peter Kaszycki, VP of Business Development for MRI, “By introducing this new, eye-catching product, advertisers within C-Stores now have a creative way to advertise and promote their products at the all important “point of purchase” stage, just as the customer is making their final beverage or product selection from the cooler. In addition, it is real estate that already exists in the crowded C-Store space but is not being effective utilized.”

The ThruVu™ Cooler Display System is comprised of (3) major components: 1) the transparent LCD; 2) the LED lighting system and 3) the BoldVu® Video Server. What is unique is the ability of MRI to “cut” the native LCD screen down to the correct size to fit into a standard cooler door assembly. MRI has a license agreement with Tannas Electronic Displays (TED) to customize the size of the LCD for the appropriate door size. The first ThruVu™ Cooler Door is based on cutting a standard 72″ LCD down to a custom 67″ size. MRI is only one of five companies in the world with this license agreement and in-house capability.

Advertisers now have the ability to run full-HD content / videos on a single door or on all the doors within the C-Store. This allows for unique advertising opportunities by having advertisements / promotions sequence across all the Digital doors in the store or have different ads / promotions running on select doors.

About MRI
MRI is an Atlanta based designer and manufacturer of Digital LCD Displays (22″ – 72″), Digital Menu Boards, Pump-Top Displays, and Self-Ordering Kiosks. The BoldVu® product line encompasses both indoor and outdoor configurations and includes unique features such as BrightVu™ (2000 nit brightness), SureVu™ (image verification), CoolVu™ (for operation in direct sunlight combined with ambient temperatures up to 50°C or 122°F), and SAM™ (service access modules) to provide a low cost of ownership with optimum functionality. MRI has an installed base of 9300+ units and offers both standard and custom hardware/technology designs to meet the specific application requirements.

About Styleline
Commercial Refrigerator Door Company was established in 1975 with a single idea in mind: To offer a better product at a competitive price. The continued success of STYLELINE products is proof we had the right idea, and Commercial Refrigerator Door Company continues to be the premier glass display door manufacturer in the industry. We revolutionized the glass display door industry by offering features that were never before available. Lifetime anodized finishes, stainless steel trim and easy-to-clean coved corners are exclusive to STYLELINE products.

Source: Manufacturing Resources International