Travel Plaza TV, LLC has launched the first nationwide 3D digital signage network accessible to more than 23 million travel plaza customers every month, according to company officials.
“This 3D experience, without glasses, is revolutionary. Customers will be amazed at what they are seeing and advertisers will reap the benefits. 3D is the future, and of course our system will display 2D content as well,” said Bill Botte, senior executive vice-president of Travel Plaza TV. Deployment of the specialized 3D screens at over 400 travel plazas across the U.S. will be completed by the end of June.
“The driver recruiting industry has been looking for an innovative, digital replacement for print advertisements for decades. The ‘reach out and touch’ digital technology is going to give advertisers and recruiters a unique edge,” said Ralph Head, board member and 30-year industry expert.
This initial launch of the 3D digital signage includes 350 locations in the Pilot Flying J network. Pilot Flying J is the largest operator of travel centers and travel plazas in North America, serving more than 400 million customers per year. The company also ranks No. 11 on Forbes’ list of America’s largest private companies.
“Pilot Flying J is proud to partner with Travel Plaza TV to make this exciting new 3D signage available at many of our nationwide travel centers and travel plazas,” said Mark Hazelwood, executive vice president for Pilot Flying J. “As the driver-driven company, Pilot Flying J is always looking for new and innovative ways to serve our customers and to highlight our wide selection of merchandise, food and beverages and other convenience items we offer to meet our customers’ needs.”
Roady’s is a leading national association of truck stops and travel plazas eager to participate in Travel Plaza TV’s initial roll-out of screens, helping make TPTV the largest network of 3D digital signage in the market today.
TPTV’s 46- and 32-inch screens will deliver the 3D content completely “glasses free.” Officials say this is the first national distribution of 3D content where the customer does not need any special equipment or setup. Just walk in and be amazed. Watch for this innovative technology only at Travel Plaza TV equipped plazas.
About Travel Plaza TV
Travel Plaza TV provides advertising services and opportunities to the traveling public, long-haul specialists, advertisers and travel plaza operators across the U.S. The company’s network of nearly 400 nationwide locations features 3D advertising displays that reach 25 million travelers each month. Travel Plaza TV offers affordable 3D advertising campaigns that are nationwide, specific to an Interstate corridor or targeted to a specific geographic area. For more information, visit http://www.travelplazatv.com.
About Pilot Flying J
Pilot Flying J, the driver-driven company, is headquartered in Knoxville, Tennessee, and has more than 550 retail locations across North America. The company employs more than 20,000 people and is the largest operator of travel centers and travel plazas in North America. Visit www.pilotflyingj.com for more information.
Travel Plaza TV
Bill [at] travelplazatv.com
Moxley Carmichael (Pilot Flying J)
lchrist [at] moxleycarmichael.com
Source: Travel Plaza Television