Storage Post, with its many locations in the greater New York area, chose video signage to catch the attention of fast-moving and busy New York commuters travelling the Major Deegan Expressway. The 16′ x 29′ message board, located at the foot of University Heights Bridge, has proven to be a comprehensive marketing tool, reaching tens of thousands of travelers every day.
“We gravitated toward a multi-purpose, animated video board because it can communicate several messages in the space of a few moments. We know our New York customers; they have a long commute, and little time to pay attention to marketing,” commented Storage Post Chief Operating Officer Jack Chaney. “We hope our PosTron can entertain, as well as inform about the products and services Storage Post offers.”
Video clips and messaging are updated on a regular basis and displays local news and community events, storage unit specials and Storage Post amenities. As a result of the eye-catching signage, the company’s storage rental inquiries have increased, along with improved brand recognition and company visibility.
Daktronics has strong leadership positions in, and is the world’s largest supplier of, computer-programmable displays, large screen video displays, digital billboards, electronic scoreboards and control systems. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit www.daktronics.com/commercial.
About Storage Post
Headquartered in Atlanta, GA, Storage Post is a leading self storage company that focuses on quality products, operational excellence and positive customer service. Storage Post has locations throughout the East Coast and is actively pursuing self storage acquisitions. For more information on Storage Post acquisitions and its executive leadership team, visit www.storagepost.com.
Source: Storage Post