STRATACACHE Showcases New Gestural Interactive Experience at Adobe Digital Marketing Summit 2012

Heightening customer interaction with motion-based digital media applications

STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, is exhibiting today at Adobe Digital Marketing Summit in booth #139 at the Salt Palace Convention Center in Salt Lake City.

At the summit, STRATACACHE has on display its latest digital media solution—Gestural Interactive™. Innovative and enticing, this new digital solution provides retailers and brands a compelling, interactive experience to grab the attention of shoppers and influence purchase desire.

From shopping and gaming to dancing and promotional applications, customers use gestural-based hand motions to trigger particular actions. Customers can select products to purchase, browse store inventory, and play promotional games—interacting with product messaging on a whole new level.

“The Adobe Digital Marketing Summit is a premier event for digital marketers and advertisers, exploring new solutions that address the ultimate retail question of how to engage customers and have them remember your brand,” said Chris Riegel, STRATACACHE Founder and CEO. “Our latest Gestural Interactive technology creates the ultimate, immersive experience for consumers, allowing them to directly interact with featured in-store promotions and brand messaging through unique, motion-based digital applications.”

The software powering STRATACACHE’s Gestural Interactive solution—ActiVia for Media—is a leading in-store digital signage platform. This highly optimized, Web-accessible solution provides the necessary tools to create, schedule, manage and monitor marketing messages. With ActiVia for Media, users can centrally deliver real-time, targeted messages to specific retail locations based on customer demographics and promotional campaigns, thus maximizing the effectiveness of marketing campaigns.

To view STRATACACHE’s new Gestural Interactive solution, we invite you to visit us in booth #139.

STRATACACHE

STRATACACHE is a privately-held provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the world’s largest firms in the retail, finance, service, hospitality, manufacturing, media and government sectors, STRATACACHE’s products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer.

For more information, please visit www.stratacache.com, follow us on Twitter @STRATACACHE or “Like” us on our Facebook page.

Source: STRATACACHE