Superior Business Solutions SBS joint hands with AIMS to propose SCALA software in the GCC region

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SBS_logoSuperior Business Solutions, total solutions provider based in UAE, has signed a reseller agreement with Advanced Interactive Media Solutions (AIMS) to promote SCALA; the software for digital signage networks and advertising management markets.

Scala Release 5 comprises new versions of the entire Scala product line, including Content Manager, Ad Manager, Designer, Player and various EX Modules. Scala 5 brings many new advantages, and it additionally caters to customers that have a wide range of needs, offering them more choices for hardware, from low-end photo frames to the top-of-the-line PCs, thus lowering the price barrier for entry-level customers. It offers customers solutions at virtually every price point.

Release 5 contains a package of improvements that are valuable to all users of Scala, but they are specifically geared to enable successful and stable use of the new wave of Ultra Low Cost PCs (ULCPCs). ULCPCs are a major new trend in hardware as seen in the explosion of small, inexpensive netbooks. Expanding Scala’s reach to cover ULCPCs makes the full-featured Scala available for less expensive digital signage solutions.

Advanced Interactive Media Solutions is the leading UAE supplier of professional digital signage networks in the GCC, with more than 80 digital signage projects in its portfolio. With relentless pursuit for world-class partners, AIMS thrives to offer the best performance and practices to its clients and projects in the field of digital signage networks and digital retailing. Sophisticated digital signage technology has emerged in the past year as a highly popular medium to attract the attention of trade visitors during major industry events, as it empowers exhibitors to create personalised and dynamic signage content that is now becoming an industry standard.

AIMS integrate the power of SCALA content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region.

The company also uses advanced audience measurement solutions to maximize the ROI of each campaign and ensure optimum customer satisfaction.

About SBS
Superior Business Solutions promoted and managed by professionals with vast experience in Healthcare industry as well as project management is specialized in total integrated solutions delivery with main focus on healthcare software. With its presence in UAE and operations in Middle East and GCC countries the present association with Thomson Reuters will help to promote ENDNOTE products in these regions.

About AIMS:
Advanced Interactive Media Solutions (AIMS) is the GCC market leader in Interactive Digital Campaign creation and management, taking a client’s message from concept, through design, deployment and monitoring. AIMS taps the power of interactive, temporary, standalone Digital Signage Solutions to deliver to advertisers and agencies in the Middle East the most compelling and effective tailor-made campaigns for their target audience. AIMS offers customers the unique proposition of immediate ROI and their full satisfaction by supplementing its advanced solution of content creation and management, email and social networking, interactive displays (Augmented Reality, 3D Projection Mapping), mobile applications (QR Coding, iPhone & Android applications), and telecom technologies (Bluetooth, 3G, wifi) with a state-of-the-art audience measurement solutions.

AIMS services include consultancy on Digital Campaigns, concept development, location assessment, location provisioning (malls, cinemas, public areas, etc.), Digital Network implementation, Digital Content creation, Anonymous Audience Measurement, and distribution, installation, maintenance and monitoring.

AIMS is a part of a group of media companies that also include SSS (Specialized Software Services) that has offices in Dubai, Abu Dhabi and partners across the GCC. AIMS & SSS offer superior interactive marketing solutions for managing the implementation of Digital Signage, with a cross-industry platform that is exponentially growing, especially in retail industries, to help local and international retailers deliver their message to their most desirable audience.

Source: SBS