DIRECTV and RMG Networks Partner to Develop the DIRECTV® Message Board A Revolutionary Digital Signage Product For Businesses

New Product Efficiently Combines Digital Signage with the Ultimate DIRECTV Experience for Enterprise and SMB

DIRECTV and RMG Networks (“RMG”) are revolutionizing digital signage services with the development of a best-in-class digital signage product for businesses offering customized messaging along with the ultimate DIRECTV experience. The product suite called DIRECTV Message Board and will launch nationwide this spring.

DIRECTV Message Board is an exciting digital signage tool that allows business to overlay promotional messaging on to the live DIRECTV programming they are displaying in their establishment. The product empowers business managers to improve service, and up-sell products while entertaining consumers with premium satellite TV.

This easy-to-use product is web-based so businesses can create messages in minutes from any computer to display on one or more TVs. DIRECTV’s off-the-shelf Message Board solution eliminates the need for costly rollout and installation. It is simply built into the DIRECTV service bundle.

RMG is one of the largest digital place-based media companies in North America offering technology, services, and advertising opportunities for businesses in the transportation, fitness, health and wellness, and retail industries. “We are excited to have been selected by DIRECTV to develop this innovative product. By integrating RMG’s industry-leading digital signage technology with DIRECTV’s advanced video services, the DIRECTV Message Board product creates a groundbreaking new solution for customer interaction.”, indicated Garry McGuire, CEO for RMG Networks.

“Adding the DIRECTV Message Board functionality to our comprehensive pay-TV package puts digital signage within reach for thousands of businesses looking to entertain and inform their customers,” said Oswin Eleonora, Senior Vice President of Broadband & Emerging Markets for DIRECTV. “We believe this new product will arm businesses large and small with an important tool for growing their bottom line.”

For more information about DIRECTV Message Board, please visit www.directv.com/messageboard or stop by the DIRECTV booth at the Digital Signage Expo in Las Vegas March 7th-8th.

About RMG Networks
RMG Networks is a leading media and technology company serving the fast-growth Digital Place-Based Media industry. The company controls advertising supported networks delivering more than 50 million highly desirable and elusive viewers each month, through a network of over 130,000 digital place-based screens. As a recognized leader, RMG provides technology and professional services for global companies looking to enter the digital signage market. RMG works with leading global advertising agencies and with top US Advertisers in key industries such as consumer goods, auto, finance and technology to deliver their target audiences away-from-home. RMG is based in San Francisco, CA and operates offices in New York, Detroit, Chicago, Los Angeles, and Bejing, China. For more information, please visit www.RMGnetworks.com.

About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 32 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its more than 19.8 million customers access to more than 170 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy- award winning technology and higher customer satisfaction than the leading cable companies for ten years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 12 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.

DIRECTV
Jade Ekstedt, 310-964-3429
jlekstedt [at] directv.com

RMG Networks:
Chuck Strottman, 415-490-4185
chuck.strottman [at] rmgnetworks.com

Source: RMG Networks