STRATACACHE and RockTenn Announce Strategic Relationship to Deliver Retail Digital Media Solutions

Providing strategic guidance and the latest technologies for implementing innovative, in-store media experiences

STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, today announced its strategic relationship with RockTenn (NYSE:RKT)—a leading in-store marketing and merchandising solutions provider.

The relationship brings together the industry’s most advanced technology resources and services to form a comprehensive Managed Digital Signage Services offer—creating ease of execution that allows retailers more competitive efficiencies at the retail shelf.

Combining STRATACACHE’s ActiVia for Media digital signage software, OmniCast content and media distribution software and PrimaSee, with RockTenn’s customer experience strategy and merchandising design capabilities, the offer utilizes various digital media outlets to create in-store experiences that connect consumers with brands.

Perfect for retail organizations with more than 100 locations, the Managed Digital Signage Services offer ranges from end cap digital signage to touch screen kiosks to translucent digital media technology within retail environments—designed to offer heightened brand recall at the point-of-decision.

“Our strategic relationship with STRATACACHE, underscores the continuing RockTenn commitment to innovation. By integrating new media technologies with our in-store display capabilities, we help our customers to improve the overall effectiveness of their in-store programs,” said Craig Gunckel, Executive Vice President and General Manager, RockTenn Merchandising Displays.

Multiple digital experiences tailored to the customer’s interest automatically deliver a more compelling shopping or brand experience and create a memorable experience—one consumers are most likely to repeat. By matching creativity and technology to what the consumer expects, the STRATACACHE-RockTenn relationship offers retailers the ability to provide a significantly enhanced customer experience, all while positively impacting the bottom line.

“As STRATACACHE continues to drive new strategic avenues for its digital signage solutions, RockTenn is a key partner for broadening our customer base to further accelerate our leadership within the industry,” said Chris Riegel, STRATACACHE CEO.

About STRATACACHE

STRATACACHE is a privately-held provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the world’s largest firms in the retail, finance, service, hospitality, manufacturing, media and government sectors, STRATACACHE’s products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer.

For more information, please visit www.stratacache.com, follow us on Twitter @STRATACACHE or “Like” us on our Facebook page.

About RockTenn Merchandising Displays

RockTenn Merchandising Displays is committed to providing best-in-class solutions that achieve brand, shopper and retailer objectives at the lowest total cost.  We deliver promotional and permanent merchandising programs including design, manufacturing, fulfillment and distribution services to top consumer product companies and retailers. As the leading point-of-purchase display company in the U.S., we offer an unmatched level of capabilities across the full spectrum of in-store marketing. For more information, www.rocktenndisplays.com, or contact:

Kathy McGowan-Carnes
973-610-2871
kmcgowan [at] rocktenn.com

About RockTenn

RockTenn (NYSE:RKT) is one of North America’s leading integrated manufacturers of corrugated and consumer packaging and recycling solutions, with net sales of $10 billion. RockTenn’s 26,000 employees are committed to exceeding their customers’ expectations – every time. The Company operates locations in the United States, Canada, Mexico, Chile, Argentina and China. For more information, visit www.rocktenn.com.

Source: STRATACACHE