NEC Europe Ltd. and NEC Display Solutions Europe have installed a digital signage system at “UNIQLO Regent”, their newly opened store in the UK, and at “UNIQLO La Defense” located in a large shopping mall in the district of La Defense, France.
The innovative system reduces costs for paper-based advertising such as posters and contributes to the stylish atmosphere of the stores. The two UNIQLO stores, owned by Fast Retailing Co., Ltd, use more than 30 of NEC’s 46-inch ultra-narrow displays to automatically present advertisements including products and models. The individual screens are combined either as large 3 by 3 panel screens or as four-in-a-row quad multi-displays. A Linux based set-top-box, jointly developed by NEC and Miracle Linux Corporation, enables the smooth display of animated content on multi-displays as one single image.
The digital signage and content are remotely controlled via UNIQLO’s data center in Japan, while NEC’s content distribution system enables flexible allocation to each store throughout the world. NEC also plays a role in the operation of the digital signage systems through its private cloud computing environment.
“NEC Group continues to contribute to Fast Retailing’s ongoing global expansion by delivering its truly unique and powerful digital signage system”, said Masaru Takaishi, general manager of the Telecom and Contents Solutions Division at NEC Corporation. “We have already successfully delivered more than 1,000 panels to UNIQLO’s stores around the world, including the main global branches such as its largest flagship store “UNIQLO New York Fifth Avenue” and “UNIQLO Central World Store” in Thailand.”
About NEC Europe Ltd.
NEC Europe is a subsidiary of NEC Corporation, a leader in the integration of IT network technologies that benefit businesses and people around the world. NEC Europe is building upon its heritage and reputation for innovation and quality by providing its expertise, solutions and services to a broad range of customers, from telecom operators to enterprises and the public sector. For additional information, please visit the NEC Europe home page at: http://www.nec.com/emea
About NEC Display Solutions Europe GmbH
NEC Display Solutions Europe GmbH has its European headquarters in Munich, Germany and is responsible for all business activities in EMEA, divided into the five sales regions Northern Europe, Central and Central East Europe, Western and South Europe/Mediterranean, Commonwealth of Independent States and Middle East/Africa. NEC Display Solutions benefits from the technological know-how and technologies of the NEC Corporation and, with its own Research and Development, is one of the world’s leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and speciality desktop LCDs, via large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. Managing Director of the European head office is Bernd Eberhardt. Further information can be found online at: www.nec-display-solutions.com.
For more information contact:
NEC Europe Ltd.
t:+44 (0)20 8752 2794
m:+44 (0)78 7280 5922
e: harry.pirrwitz [at] EMEA.NEC.COM
NEC Europe Ltd.
t:+44 (0)20 8752 2796
e: shinya.hashizume [at] emea.nec.com
NEC Display Solutions Europe GmbH
e: ann.kjellser [at] emea.nec.com
Source: NEC Display Solutions Europe