First wave of speakers announced at Screenmedia expo 2012

The Screen returns for digital bus tour to Westfield Stratford City and London Olympic Park

The first round of confirmed speakers has been announced for Screenmedia expo 2012, taking place 16-17 May at Earls Court 2, London. Speakers will address informative issues that fall within the four key education programme channels – Connected Screenmedia, Connected Content, Interactive Connection and Smart Connections. Other event highlights include a special pre-expo briefing run by The Screen that will tour both Westfield Stratford City and London Olympic Park.

“We’re looking forward to building on the success of last year’s education programme,” commented Mark Pigou, show director, Screen Events Ltd. “2012 is set to be even better, and we’re excited by the quality and diversity of the speaker line-up announced so far – no sales pitches or repetitive speeches in sight.”

He continued, “Screenmedia expo 2012, as a whole, will be the hub for all the latest and greatest screenmedia technologies and applications. We’re optimistic that this will be a record year for the expo as market growth is looking positive – digital OOH has moved well beyond the experimental stage and into the mainstream as a credible part of the media mix. With the Olympics looming, there are likely to be many exciting showcase opportunities to watch out for.”

Education programme – confirmed speakers
This year’s free to attend education programme will feature an assortment of high calibre individuals from the screenmedia sector. Each has been carefully selected for their expert insight, specialist fields and well-conceived, bespoke presentation submissions, which demonstrate academic intelligence balanced with practical knowledge, guidance and real-life examples.

Speakers will include Chris Gorell Barnes, CEO of Adjust Your TV, Tim Huckaby, Chairman and Founder of InterKnowlogy and Actus Interactive Software, Nancy Radermecher, President of John Ryan, Carolyn Nugent, Head of UK Digital at Kinetic Worldwide, Paul Skeldon, Editor of M-Retailing, Jeremy Gavin, CEO/Head Content Chef at Screenfeed, Danielle Pinnington, Managing Director of Shoppercentric, Steve Cox, Marketing Director at JC Decaux Airport, Rob Thurner, Mobile marketing consultant, trainer and speaker, Alfio Pozzoni, Director of Research and Innovation at Fabrica, Giovanni Flore, Benetton Live Windows Project Manager at Fabrica, Nikki Baird, Managing Partner, RSR Research, and Bruno Zamborlin, Goldsmiths College, University of London/IRCAM – Centre Pompidou. Speaker biographies, photos, presentation titles and summaries will be available on the Screenmedia expo 2012 website.

The following companies will also be participating, with speakers to be confirmed: Ogilvy Digital Labs, Clear Channel, Smartbomb, Total Immersion, Grand Visual, iTaxiTop and Intel.

The four programme tracks of the education programme are designed to provide visitors with high-quality thought leadership that can be used to move their respective businesses or projects forwards.

* #1: Connected Screenmedia – covers the ‘value exchange’ between the screen and viewers/users and considers how screenmedia can work collaboratively with the multiple devices, platforms and apps that consumers are using as part of their daily lives.

* #2: Connected Content – considers exactly what gets viewers, users, brands and advertisers engaged and excited. It will showcase, explore and explain how to create innovative screenmedia experiences that push creative and technical boundaries.

* #3: Interactive Connection – evaluates the role interaction plays in creating an enhanced user experience and how this interaction generates insight that can be used for marketing and commercial benefit.

* #4: Smart Connections – explores what data screenmedia networks could and should be using to deliver real-time communication to audiences and generate response. It will examine how applying rules to data use allows screenmedia networks to react quickly and efficiently to mission critical changes.

The Screen – London bus tour
The Screen will once again be working in partnership with Screenmedia expo to offer a unique occasion for visitors to tour two of London’s major digital signage and DOOH environments. On Tuesday 15th May, the afternoon prior to the opening of the expo, The Screen will hold a special briefing and bus tour to Westfield Stratford City followed by the London Olympic Park. The Westfield tour will be hosted by experts and operators involved in the running of the retail, media and technology on site. Although not all venues in the Olympic Park are open to the public, tour attendees will benefit from a fascinating insight into the future role of digital signage technologies in designing urban and sporting landscapes.

A series of workshops and seminars will also run alongside the expo. Details will be announced soon.

To submit a speaker proposal or to ask any questions relating to the education programme channels, please contact chris.heap [at] imperativegroup.com

. For further information about Screenmedia expo 2012 in general, including stand booking, sponsorship, cooperation possibilities and special offers, please contact mark [at] screenevents.co.uk. Testimonials, videos and 2012 registration information can be accessed via www.screenevents.co.uk/screenexpo2011. To keep up to date with the latest 2012 expo news and developments, follow LinkedIn: #ScreenMediaExpo and Twitter: twitter.com/ScreenMediaExpo.

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About Screenmedia expo
Organised by Screen Events Ltd, Screenmedia expo showcases the very best in innovative digital place based media used for delivering visual messages that combine the influence of mass advertising with the accuracy of niche marketing. Launched in 2006, the expo is attracting growing interest and international popularity every year, pulling in an audience of supplier and user communities from every major vertical in the digital signage and DOOH sector. Screenmedia expo 2011 delivered 3191 visitors – 30% from outside UK. The 2012 expo will take place at London’s Earls Court 2, 16-17 May. Visit www.screenevents.co.uk/screenexpo2011.

Press contact:
Beky Cann
Neesham Public Relations
Tel: +44 (0) 1296 628180
Email: bekyc [at] neesham.co.uk

Source: Screenmedia expo