Newad is proud to announce it has reached an exclusive indoor advertising agreement with more than fifty restaurants that make up La Cage aux Sports, a Quebec pioneer and leader in the sports resto-bars industry. Newad will handle all sales of advertising space for the Cage TV and AffiCage networks with ad agencies and Canada’s major advertisers, while also managing the installation, development and maintenance of the chain’s advertising network.
“This long-term partnership with such a prestigious chain is part of the strategic development plan of Newad Indoor’s advertising network, and reinforces its key positioning to reach Canada’s Young & Affluent. It comes on the heels of recent partnerships announced this fall with Canlan Ice Sports and its 16 sports complexes, the acquisition of Media One and the strategic partnership with the BarNet network. It also builds on our offer in the sports resto-bars category, where we already have a large presence in Canada. La Cage aux Sports chose Newad because of its track record for reliability, its constant growth and its capacity to manage innovative networks that guarantee tangible and competitive revenues. The quality of our sales team and the involvement of senior management in the project were among the key factors that cemented La Cage aux Sports’ confidence,” comments Jean-Philippe Leduc, Executive Vice President, Client Relations and Business Development at Newad.
“Advertisers will be able to benefit from a specialized network that is present throughout Quebec. They’ll have the opportunity to connect their brands with major sporting events and position themselves at the peak of enthused fans’ passions, in particular at the Bell Centre, where La Cage aux Sports has a restaurant,” adds Joanne Leboeuf, General Manager of Indoor Advertising – East of Canada. Her team has already activated a few trial campaigns, notably for Consignaction (S2B Agency) and TV5 (Espace M).
“We’re very happy to be partnering with Newad, a national company that has successfully proven that it can lead a solid sales force anywhere in the country, making use of our Cage TV and AffiCage networks’ full potential. This agreement applies to both our current establishments as well as those that will see the light of day over the coming years,” comments Jean Bédard, President and CEO of the Sportscene Group.
Newad: now the most important digital advertising agency in Canada
“With the addition of the Cage TV network, Newad now positions itself as the most important digital advertising agency in the country, offering advertisers a total of over 2,800 screens,” highlights Philippe Marchessault, Executive Vice President, Operations, Development and Innovation for Newad. “This new partnership also strengthens the totality of Newad’s Indoor network, which now operates over 21,500 static and digital boards, spread out in over 3,000 establishments across Canada,” he adds.
About La Cage aux Sports
Groupe Sportscene Inc. has been managing since 1984 the first chain of sports-geared Resto-Bars across Quebec: The Cage aux Sports. The 53 locations host close to 7 million clients combined per year. The Cage has built a solid brand name throughout the years and is recognized as one of the 50 best managed corporations throughout Canada since 2006. The Network employs over 2,000 people in their restaurant/bars and at the head office. Sportscene is also involved in professional sports and promotes several international sports events.
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding its millions of consumers to four targeted platforms: Indoor, with 21,500 digital and classic boards in over 3,000 establishments and 36.5 million impressions delivered per week; Experiential Marketing, with the production of 250 promotional events a year; Publishing, with hundreds of digital productions each year as well as the NIGHTLIFE.CA magazine and website reaching 220,000 Montrealers every month; and Web, including the design and production of websites, microsites and mobile applications. Newad’s 350 employees and brand ambassadors set the trends in our Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. Newad has won numerous awards for its creative, innovative campaigns. www.newad.com