STRATACACHE Wins 2012 DIGI Award

Digital Signage Magazine Honors STRATACACHE PrimaSee with “Best New Technology Innovation in Digital Signage Displays”

STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, was recently named a recipient of a 2012 DIGI Award, which honors excellence and innovation in the digital signage industry.

Digital Signage Magazinenamed STRATACACHE PrimaSee a winner in the “New Product” category, recognizing it as the “Best New Technology Innovation in Digital Signage Displays.”

Using a translucent display panel and an embedded media player, PrimaSee displays high-definition video within a fixture (freezer door, cooler door, vending machine, jewelry case, cosmetics counter, window), while simultaneously fostering consumer interaction with a media experience (coupons, surveys, games).

PrimaSee can be incorporated into any glass environment while allowing consumers to see products in the backdrop. Regardless of whether it’s a freezer door in a grocery store, a drive-thru window at a bank branch, or a storefront window, PrimaSee provides a digitally connected experience between brands and consumers.

The behind-the-scenes software powering PrimaSee is STRATACACHE’s ActiVia for Media. With this software, users can log into a Web portal and easily create, schedule, manage and monitor PrimaSee’s high-definition, live data and promotional advertisements. Messages can be updated instantaneously, or altered to reflect changing market conditions, adapting to region, time-of-day (dayparting) or consumer demographics, and can be pre-scheduled or play in real-time.

“The DIGI Awards raise the standard for innovation, and we’re honored to have PrimaSee selected as the best new technology innovation,” said Chris Riegel, STRATACACHE CEO. “Throughout various environments, PrimaSee will play a key role in retail and brand marketing initiatives this year, focusing on product differentiation at underutilized, point-of-decision locations.”

Twenty-one winners were honored in four categories for the 2012 DIGI Awards, including Best Digital Signage Applications, Best Content, Best New Products and Judges Choice. The committee selected winners based on not only the best technology packages, but how digital signage best practices are playing out with real-world solutions and products.

This month, select winners will be highlighted in detail in a DIGI Awards section of Digital Signage Magazine’s Digital Signage Best Practices Guide.

Those interested in viewing PrimaSee can see the technology at the National Retail Federation Show in New York City in booth #3116, at GlobalShop in Las Vegas in booth #1355, or at Digital Signage Expo in Las Vegas in booth #745. To schedule an appointment for one of these shows, please email info [at] stratacache.com.

Or, to check out PrimaSee in action, visit STRATACACHE’s YouTube page at http://www.youtube.com/STRATACACHE.

About STRATACACHE

STRATACACHE is a privately-held provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the world’s largest firms in the retail, finance, service, hospitality, manufacturing, media and government sectors, STRATACACHE’s products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer.

For more information, please visit www.stratacache.com, follow us on Twitter @STRATACACHE or “Like” us on our Facebook page.

Source: STRATACACHE