Espressamente illy, the global retail chain of authentic Italian cafes, has opened its first North American free-standing location in downtown San Francisco at 123 Battery Street – a former Starbucks. For the launch of this new location, Espressamente illy has selected SmarterSign to provide Digital Menu Boards. Espressamente illy was looking for an easy to use and easy to update system that would allow them to create a customer experience that matched the brand experience. The award winning SmarterSign platform was selected and the results speak for themselves.
Joe Gurdock, North America Ambassador of Espressamente illy, was extremely pleased with the implementation. “Design and style is very important to our boutique aesthetic and customer experience. Our decision to test a digital menu board system was twofold – first, our on-going needs to adapt the communication to our seasonal and daily fresh food offer and secondly, the visual imagery and lighting that makes our boards interesting and easy to read. We selected SmarterSigns because their team executed our design standards with creativity and the system allows us to efficiently control our digital menu boards from anywhere,” he continued, “this is very important to us as a franchisor.”
“We are very happy with the deployment of digital menu boards for Espressamente illy.” said Gregg Zinn, Chief Executive Officer, SmarterSign, Inc. “We always love working with premium brands who understand the sophistication of consumers and are looking to take advantage of the tremendous benefits of digital signage. We look forward to seeing Espressamente illy achieve great results with their new digital menu boards.”
Based in Trieste, Italy, illycaffé produces and markets a unique blend of espresso coffee under a single brand. Over 6 million cups of illy espresso coffee are enjoyed every day. illy is sold in over 140 countries around the world and is available in more than 50,000 of the best restaurants and coffee bars. illy buys green coffee directly from the growers of the highest quality Arabica through partnerships based on the mutual creation of value. The Trieste-based company fosters long-term collaborations with the world’s best coffee growers – in Brazil, Central America, India and Africa – providing know-how and technology and offering above-market prices. www.illy.com
About SmarterSign, Inc.
SmarterSign, Inc. is a premier provider of digital signage software solutions. SmarterSign has helped companies all over the world quickly take advantage of the opportunities of digital signage. SmarterSign’s award winning SmarterSign Manager digital signage software enables business operators to take control of their communications with tools that are easy to learn, easy to deploy and easy to use. The company’s digital signage clients include McDonald’s, Schlotzsky’s Deli, Ramada, Hyatt, Food Emporium, University of Maine, University of Seattle and many more in a wide range of industries. The company’s headquarters are in the heart of midtown Manhattan. www.smartersign.com
Email: egrimaldi [at] smartersign.com