APN Outdoor, Australia’s leading outdoor advertising operator, has been awarded advertising rights for Perth Airport Pty Ltd. This new contract consolidates APN Outdoor’s portfolio in airport media, with advertising concessions in Perth, Canberra and Sydney.
APN Outdoor retains the contract for external advertising panels while acquiring the internal advertising panels for Perth Airport’s terminals.
Richard Herring, Chief Executive Officer, APN Outdoor said: ‘This successful bid reflects APN Outdoor’s understanding of Perth Airport’s growth plans and subsequent requirement for a flexible asset development plan in the area of external and internal asset integration.
“APN Outdoor also provided a clear vision on how the customer experience would be enhanced through their asset development and marketing strategies. We are thrilled to consolidate all Perth Airport’s advertising assets into the APN Airport portfolio.”
With over 9.0% passenger growth over 2010/11, Perth Airport reaches 11,451,453 passengers and is Australia’s fastest growing airport.
APN Outdoor plans to build 77 new sites at Perth Airport including three landmark large format digital sites and an internal digital network.
Scott Norris, General Manager Commercial Services, Perth Airport, said:
“APN Outdoor impressed us with their innovative solution for managing growth and maximising opportunities across the airport. We look forward to a productive long term partnership as we deliver our airport redevelopment growth plan””
APN outdoors’s management of Perth Airport media assets is effective January 1st 2012.
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About APN Outdoor
APN Outdoor is the largest outdoor advertising company in Australia and New Zealand. APN Outdoor has a diverse range of out-of-home formats, industry leading research and insights, and a results driven culture. With over 3,000 Roadside billboards and 32,000 Transit advertising panels, we deliver national reach on an unrivalled scale.
For more information, images or interviews please contact:
Paul McBeth – GM Marketing
Paul.mcbeth [at] apnoutdoor.com.au
Ph: 02 8569 3120
Source: APN Outdoor