John Ryan, a global provider of Total Store Messaging integrated print and multimedia point-of-purchase retail marketing solutions for major financial institutions, announced its selection as BBVA’s digital signage partner. Madrid-based BBVA ranks among the Top 20 retail banks in the world, with 3,000 retail branches in Spain and Portugal and 7,400 worldwide.
The BBVA “Dynamo” digital signage network enables hyper-localized messaging to suit the needs of clients at each branch. Programming is produced by John Ryan in five languages and incorporates news, trivia, weather and local real estate listings, as well as specially selected product offers appropriate to each branch’s customer base. The messaging is controlled by John Ryan’s Messaging Manager content management platform and distributed to branches and selected BBVA work sites using the bank’s LAN. Content updates are based on a rules-based programming structure capable of providing highly relevant messaging with minimal manual intervention.
BBVA entered into a five-year agreement with John Ryan following the success of a joint pilot deployment, which was awarded a POPAI UK and Global digital signage Gold award.
“We are honored that our digital signage services and Messaging Manager platform were chosen by a bank that is widely known for innovation,” said Miguel Duran, general manager of John Ryan’s European operations. “The result of collaboration with BBVA’s marketing and IT departments, the Dynamo network gives BBVA a highly sophisticated tool for leveraging the revenue potential of the branch network’s millions of annual visits.”
ABOUT BBVA Group BBVA is a financial services group with more than EUR557 billion in total assets, almost 48 million clients, 7,400 branches and 107,000 employees in more than 30 countries. BBVA provides its customers around the world with a full range of financial services. The BBVA Group maintains a leadership position in Spain, Mexico, Latin America and the Sunbelt Region of the United States. BBVA is also developing strong operations in Asia, specifically in China, and has just entered the Turkish market with the acquisition of a 24.9% stake in Turkey’s leading bank, Turkiye Garanti Bankasi. More information about the BBVA Group can be found at www.bbva.com .
ABOUT JOHN RYAN
JOHN RYAN With office in Minneapolis, Madrid, London and Singapore, John Ryan is a global retail marketing agency specializing in Total Store Messaging solutions — integrated print and multimedia point-of-purchase marketing programs to help leading banks unleash the full revenue potential of their branch visits. John Ryan is the author of the Ryan Report, the largest-ever industry survey of digital signage in the financial services industry and its content management platform is the most widely deployed in European and American banking today. The company has been recognized for multimedia design and deployment with multiple POPAI, Digi and Fourth Screen awards. For additional information visit www.johnryan.com .
Source: John Ryan