Digital Signage Vendors Accelerate DisplayPort Integration

Video Electronics Standards Association

Video Electronics Standards AssociationRelease of 50 New DisplayPort Digital Signs Confirms Standard as Interface of Choice for Next Generation Displays

The Video Electronics Standards Association (VESA(R)) today announced the association has seen rapid growth in the number of digital signage displays adopting DisplayPort(R) in 2011. Digital signage vendors including Hewlett-Packard, Mitsubishi, NEC, and Samsung have released more than 50 digital signage displays leveraging DisplayPort in the last 12 months, establishing the display standard as the interface of choice for the next generation of in-store visual experiences.

“The momentum seen in digital signage for DisplayPort demonstrates that the industry views the standard as the best possible interface for delivering superior visual experiences in a variety of environments,” said Bill Lempesis, executive director at VESA. “With DisplayPort, digital signage vendors can enable marketers to deliver engaging in-store visual experiences, prompting greater sales. As adoption of digital signage increases in key markets, we anticipate momentum to intensify as vendors embrace DisplayPort’s features to transform the shopping experience.”

VESA’s DisplayPort standard is a high-bandwidth interface designed to enable features not available with other electronic connections, delivering true digital imaging and audio through a single cable. DisplayPort significantly enhances display performance by doubling of the maximum data transfer rate, increasing display resolution, color depths, and refresh rates. In addition, DisplayPort enables technology manufacturers to integrate numerous advanced features, including: multiple monitor support through a single DisplayPort connector; support for high-speed, bi-directional data transfer; audio enhancements including Audio Copy Protection and support for High-Definition (HD) audio formats; and improved support for Full HD 3D stereoscopic displays.

“The digital signage OEMs are embracing DisplayPort for its enabling capabilities,” said Brian O’Rourke, research director at NPD In-Stat. “For example, the standard enables active cables to reach lengths of 50 meters or more, and provides the ability to daisy chain multiple displays. We expect to see almost one million DisplayPort-enabled Digital Signage displays next year, which is more than double from this year.”

For more information about DisplayPort or the standard, please visit http://www.displayport.org . For more information about VESA, please visit http://www.vesa.org/ or find us on Facebook at https://www.facebook.com/VESADisplayPort .

About VESA

The Video Electronics Standards Association (VESA) is an international, non-profit standards association representing a global network of hardware, software, PC, display and component manufacturers committed to developing and promoting the electronics industry. VESA’s established track record of creating and supporting simple, universal and cross-product solutions for today’s video and electronics industry, such as DisplayPort, provides consumers with the confidence necessary to explore new technology standards such as multi-monitor streaming, direct drive capability and full HD 3D support without confusion or difficulty. For more information about VESA, visit www.vesa.org .

Source: Video Electronics Standards Association