With the acquisition of 33MAG.com and many other Web properties, as well as the addition of 25 new websites to its advertising network,
Newad OnLine, an advertising network specialized in websites targeting the Young & Affluent ages 18-49, announces the acquisition of many Web properties, including popular French website 33MAG.com, whose owner and founder, Julien Roussin Côté, joins Newad as Director of Business Development, Publishing and Content. Newad OnLine also announces the integration of 25 new websites that the company will represent with the country’s advertisers.
Julien Roussin Côté hands over to Newad the property rights to websites 33MAG.com, tonpetitlook.com, skibums.tv, snow-show.ca, 10kilos.us, blog.33mag.com and tonpetitlait.com, as well as the representation rights it holds with many popular Quebec websites. “I’m very happy to join the Newad team, as it’s a company whose mission and values are in sync with my outlook on development, my personal and professional aspirations.”
Martine Desjardins, Newad’s Executive Vice-President, Publishing and Content, comments on the acquisition. “We’re delighted to welcome Julien, a new colleague with a proven track record as an entrepreneur and expert who possesses thorough knowledge of the Web’s inner workings. His vision and understanding of advertising realities and content production make him a highly valuable ally, recognized in the entire industry.”
Among the new websites whose advertising will now be represented by Newad OnLine are bangbangblog.com, danslacabine.com, danstesoreilles.tv, extremelounge.ca, mode34b.com, piktur-this.com, pokpok.tv, snowboardquebec.com and ouisurf.ca. Along with the aforementioned websites, Newad OnLine has also secured partnership agreements with Bieresduquebec.ca, Alamodemontreal.com, Vigilantfashionista.com, Tranchedepain.com, Foodiesnight.com, Culture cible (which includes Camuz.ca, Jaifaim.tv, ecoutez.ca, atuvu.ca, longueur
Nathalie Langlois, Marketing Director for Newad OnLine, points out that “every day, Newad OnLine reaffirms its position as an industry leader in Canada with regards to online advertising solutions targeting the Young and Affluent. These partnerships highlight Newad OnLine’s proven expertise with local and national advertisers, as well as with Web editors who recognize the advantages, quality and value to our services. They are also in line with our development plan and business objectives.”
Effective immediately, Newad OnLine’s francophone network now makes available to advertisers a total of 1.2 million unique visitors that generate 12.5 million page views each month. As a reminder, Newad OnLine was launched in the spring of 2011. Since then, clients such as the Royal Bank of Canada, Recyc-Québec, Concordia University, Bud Light, Ski Bromont, le Festival d’été de Québec, Warner and Distribution Sélect have launched campaigns by calling upon its services.
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding its millions of consumers to four targeted platforms: Indoor, with 20,000 digital and classic boards in over 2,500 establishments and 36.5 million impressions delivered per week; Experiential Marketing, with the production of 250 promotional events a year; Publishing, with hundreds of digital productions each year as well as the NIGHTLIFE.CA magazine and website reaching 200,000 Montrealers every month; and Web, including the advertising network Newad Online, the design and production of websites, microsites and mobile applications. Newad’s 350 employees set the trends in our Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices.
Supervisor, Marketing & Communication
mariechristinef [at] newad.com