Creative Technology signs purchase agreement for LED products with Barco LiveDots

Barco_logoBarco LiveDots, a Barco company, is proud to announce a purchase agreement worth 11 million USD with Creative Technology, a leading rental operator of high performance LED products for the exhibition, broadcast and events markets. After evaluating several suppliers, Creative Technology found Barco’s new LED platform among the most competitive and selected the company’s new 5mm pitch LED tile.

A long-term rental partner of Barco, Creative Technology will invest over 11 million USD in LED products across their European and US operations. Creative Technology was closely involved in the development of Barco’s new 5mm LED tile, based on the existing C-series platform. The C-series of LED displays comprises flexible, lightweight products offering Barco image quality at an attractive price.

“After extensive research we have selected Barco as the most suitable partner for the development of our future indoor LED range” comments Dave Crump, CEO of Creative Technology Europe & Middle East, “Barco’s revamped product portfolio, international support and service outweighed competitive offerings. We have every confidence in the LiveDots team and look forward to continuing our partnership with the Barco group.”

“The C-5 is a new 5.5 mm pitch black face indoor display. It offers a 10% resolution premium over established 6 mm products on the market,” says Carl Rijsbrack, CMO of Barco LiveDots. “Other significant technical features include a flown weight of less than 40 kg per m², integral concave and convex curving, no fans (resulting in silent operation) and most importantly Barco’s network-to-network interface allowing full integration with the DX-700 processing unit. We will showcase the C-5 display for the first time at ISE, taking place from 31 January until 2 February 2012 at the Amsterdam RAI.”

Paul Matthijs, CEO of Barco LiveDots continues: “The development of the C-5 LED display perfectly illustrates our ongoing commitment to the rental market, and we are honored to renew our relationship with Creative Technology. This deal will further stimulate the LiveDots team to respond quickly, effectively and competitively to customers’ needs.”

Barco LiveDots offers three LED platforms covering a wide spectrum of applications. The X-series offers the most advanced technology and best-in-class visualization, the C-series provides Barco image quality at an attractive pricepoint, while the T-series brings LED technology to markets where total cost of ownership is key.

About Creative Technology

Established in 1986, Creative Technology is a rental operator of LED products for the exhibition, broadcast and events market. Creative Technology is a wholly owned subsidiary of the Avesco Group plc, an international media services group providing broadcast and audio visual equipment/services to the corporate, entertainment and broadcast markets worldwide.

About Barco

Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,500 employees worldwide. Barco posted sales of 897 million euro in 2010.

For more information, please contact

JP Tanghe
Senior Vice President
Barco nv
Phone:+32 56/26 23 22
Fax:+32 56/26 22 62
jp.tanghe [at] barco.com
Web: www.barco.com

Source: Barco