Clear Channel UK has launched Clear Channel Play – a new brand representing its entire digital media portfolio. Clear Channel Play is a new creative and engaging way to connect brands with people when they are active and out-of-home and reflects Clear Channel’s commitment to drive digital expansion across its UK and international network.
According to Matthew Dearden, CEO of Clear Channel UK: “Our belief in the technological evolution of our medium has led us to create Clear Channel Play. This new, global brand represents our digital ambition which is a key part of our UK and international initiatives to evolve our medium and maximise advertising opportunities out-of-home.”
The launch of Clear Channel Play brings together all CCUK’s digital networks under one brand enabling CCUK to work with its partners to open up new possibilities for advertisers to engage with their target audiences and deliver creative, flexible and interactive digital campaigns. It embodies the company’s vision of delivering greater engagement and flexibility through a forward-thinking approach.
Digital revenues in the UK were up 29% yoy to £30.6m for Q3, reflecting new investment in digital and the increased flexibility it offers for clients. In Q3 we showcased flexible digital campaigns across our networks for advertisers such as Kelloggs, Channel 4, Camelot, UKTV and Diageo – enabling them to talk to their target audiences when and where they want.
Ultimately, Clear Channel Play is an invitation to Clear Channel’s customers and their target consumers to play, implying collaboration, interaction and a sense of excitement for what’s to come.
Cennydd Roberts, Clear Channel UK’s Head of Emerging Platforms, explains: “We see our client relationships as creative partnerships, playing with ideas to build brands and businesses. For our ultimate audience – the consumer – Clear Channel Play also invites and promotes two-way communication via enhanced creative and interactive opportunities, such as NFC on our new LD6 network in London.”
Clear Channel Play is the UK’s only dedicated digital portfolio and includes: a rapidly expanding small format digital network in malls across the UK, LD6 – the UK’s first small format digital roadside network in London launching on 28 November, spectacular digital roadside in Piccadilly Circus, large format digital roadside in London, a growing small format digital network in pubs and bars across the UK and small format digital in Birmingham Airport. In total, advertisers will be able to play with more than 750 digital connection points across multiple environments by the end of 2011.
The UK’s fast-growing Clear Channel Play network is just one example of Clear Channel International’s (CCI) global digital ambition and commitment to transforming out-of-home which this quarter includes new Play networks in the Metro in Stockholm, Sweden and railway stations in Belgium. In key markets and segments, CCI expects 90% of out-of-home advertising revenues to be delivered digitally by the end of the decade (and in some segments even sooner). By the end of the year, Clear Channel Play’s total digital out-of-home estate will consist of more than 2,000 digital displays in nine countries across Europe (CCI) in addition to more than 700 in 37 US markets.
Source: Clear Channel UK