Deluxe, Bluepod Media and Cinema Scene Announce Mobile Marketing Deal

Companies to offer Location Based Marketing services to theaters in the U.S.

Deluxe Media Management and Retails Sales, Inc., a subsidiary of Deluxe Entertainment Services Group Inc., a strategic alliance with Bluepod Media North America and Cinema Scene Marketing L.L.C., today announced a deal to offer location based marketing services at theaters in the U.S.

The Bluepod Media interface puts users of handheld devices such as smart phones, feature phones and gaming systems in control, with simple content navigation, allowing swift access to desired content and a branded experience. Users can engage directly with advertisers via Bluetooth and WiFi entirely for free. Content opportunities range from videos and wallpapers to apps, calendar reminders and more. Campaigns will integrate with Cinema Scene’s TrailerVision™ digital signage network. TrailerVision™ messaging will encourage moviegoers to browse Bluepod Media content on their mobile devices.

“Deluxe is delighted to be collaborating with Bluepod Media and Cinema Scene on the Location Based Marketing platform,” said Michael Alvarez, President of Deluxe Media Management. “By continually evolving our marketing services, we are able to help our clients find new ways to speak to consumers.”

“Bluepod Media is thrilled to be working with Deluxe and Cinema Scene in bringing a whole new cinema mobile experience into the theatre lobby. We look forward to rolling out the mobile proposition over the coming months,” said Tom Shrager, Co-Founder, Bluepod Media North America.

“Cinema Scene’s alliance with Deluxe and Bluepod Media will allow us to provide a robust mobile solution in conjunction with our TrailerVision™ network. Location Based Marketing lends itself well to the cinema space, and is a great benefit to our clients and exhibition partners,” said Joe Ross, Managing Principal, Cinema Scene Marketing.

With Deluxe as a leading provider of advertising and marketing distribution services to the entertainment industry, Bluepod Media’s location based mobile expertise and Cinema Scene’s deep-rooted relationships with theatrical exhibitors, Deluxe, Bluepod and Cinema Scene can deliver consumer engagement of the highest quality for advertisers in theaters.

About Deluxe

Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., is a leading provider of a broad range of entertainment industry services and technologies to the worldwide entertainment industry including the Hollywood studios, broadcast/cable/satellite providers, digital distribution, gaming as well as content owners and creators. Services for content creation in features, television and commercials are offered in production, post production, digital distribution, multi-platform development, marketing services and asset management. They include motion picture film processing and printing; EFILM® and Company 3® digital intermediates; post production and subtitling services; titles design and digital VFX; DVD compression, encoding and authoring; advertising distribution and syndication services; digital cinema services, and 2D to 3D conversioning. Laboratory and post production facilities are located in North America, Europe, and Australia. Deluxe Digital Studios offer home entertainment services in North America, Europe and India. For more information, please visit www.bydeluxe.com.

About Bluepod Media

Bluepod Media is a world leading location based mobile marketing specialist. Founded in London in early 2007, Bluepod Media has achieved rapid growth with its breakthrough vision of targeting high dwell time leisure, transit and shopping environments and creating a stand-alone mobile media network.

Starting with just VUE cinemas, Bluepod Media now works exclusively with all the major UK cinema multiplexes, along with sports centres, bars and pubs, computer game retailers, as well as various transit authorities in the USA.

Bluepod Media operates in UK, Eurozone and North America, and is currently investigating opportunities in other parts of the world.

About Cinema Scene Marketing, L.L.C.

Cinema Scene Marketing, headquartered in Overland Park, Kan., is an industry leader in driving theatrical marketing, advertising and promotional campaigns for major Hollywood studios and corporate brands. Touching over 200 hundred million cinemagoers annually, Cinema Scene’s in-lobby promotions generate memorable brand exchanges.

With 62% of its 232 network locations in Top 25 DMAs, the Lobby Network provides Digital Out-of-Home (DOOH) advertisers a solution within key theatre circuits in top markets across the United States. More information can be obtained at www.cinemascenemarketing.com.

Source: Deluxe Entertainment Services Group Inc.