Honda put Amscreen in the driving seat

The UK’s largest Digital (Out of Home Media) owner, Amscreen, has today launched a campaign with Honda that will see the car manufacturer be the first to use Amscreen’s Flexible National Content (FNC) technology to advertise their local dealerships nationally on the Amscreen network.

The network, which has a weekly audience of 25 million, will host a ten second advert across more than 1,000 forecourt screens, specifically selected to reflect Honda dealers’ “areas of influence”.

The campaign, the first of its kind, uses Amscreen’s ‘plug and play’ system and FNC technology, which allows specific content to be dynamically inserted via RSS feed, producing a brand advert which links seamlessly to bespoke, location-based end copy.

Amscreen CEO Simon Sugar said “We’re pleased to announce this campaign with Honda that sees us conduct our largest proximity campaign yet. This is the first time we’ve used FNC technology and we believe it has various different applications that can be used by car manufacturers through to retailers. We hope it will encourage further clients to turn to Amscreen when aiming to reach an audience on a national scale”.

About Amscreen:

Amscreen is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from more than 3,000 sites across the UK, mainland Europe and the UAE and are an effective communication tool for clients such as BP, Shell and WH Smith and a range of blue-chip advertisers such as Sky, Amex, Visa, B&Q, Camelot, Redbull and Lucozade.

As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.

In addition, the live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.co.uk/digital-advertising/mapping_tool.html to view the live mapping link for further information.

For more information on Amscreen, visit www.amscreen.co.uk

Source: Amscreen