X2O Media today announced that company CEO and President David Wilkins will be chairing the panel session “Producing Content for Distribution Across Multiple Platforms and Channels” at the 2011 Customer Engagement Technology World (CETW) conference, being held Nov. 9-10 at the Javits Convention Center in New York. The session will take place on Thursday, Nov. 10, from 11:45 a.m. to 12:45 p.m. in conference room 2.
Attendees of “Producing Content for Distribution Across Multiple Platforms and Channels” will learn how to plan creatively, utilize existing digital assets to reduce costs, and achieve message and brand consistency across multiple channels. The session will begin with an introduction by Wilkins, followed by presentations from Denys Lavigne, President of Arsenal Media, and Steve Kissing, Vice President of Creative for Barefoot Proximity.
Maximizing content starts with strategically producing content to be scalable across multiple platforms, and includes a content strategy that plans for the ability to repurpose existing content. By doing so, an organization can deliver consistent brand messaging across multiple digital media platforms to engage the customer and drive ROI, while also reducing creation costs and driving message impact.
The session is open to all CETW conference attendees. To register for the conference, please visit www.cetworld.com.
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About X2O Media
X2O Media is a full-service provider of software, network management services, and content services for professional digital signage and corporate communication applications. The company offers a wide variety of software solutions for digital signage and interactive networks of all sizes. X2O’s award-winning Xpresenter™ provides an end-to-end platform for the creation, management, and distribution of content at broadcast quality, and at a fraction of the time of other solutions. In addition to technology, X2O offers content design, acquisition, management, distribution, and monitoring services for digital signage networks. More information about X2O Media is available at www.x2omedia.com.
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Email: maria [at] x2omedia.com
Source: X2O Media