RMG Networks (RMG) and REACH Sports Marketing Group (REACH) announced a partnership allowing RMG to bundle both companies’ health club media assets and increasing the scale of RMG’s Fitness Entertainment Network to 900 clubs and 17 million monthly viewers. This new inventory also allows RMG to offer brands a localized health club media solution that is targetable by DMA.
“This new partnership with REACH Sports Marketing Group substantially increases the size of RMG’s footprint in the health club media space. The combined network allows us to deliver over 17 million monthly viewers,” said David Bruce, EVP, Media Products and Partnerships, RMG Networks. “Advertisers have repeatedly asked for a health club media product that could be targeted regionally or by DMA and this partnership allows us to provide that.”
“We’re excited to partner with RMG and are excited to offer brands more reach. Like RMG’s Fitness Entertainment Network, the REACH Network engages club members with full sight, sound and motion ad units,” added Marc Kline, Co-Founder, REACH Sports Marketing Group.
RMG’s Fitness Entertainment delivers broadcast advertising units within LIVE cable television shown in the cardio areas of health clubs across the US. Adding the REACH Sports Marketing Group’s inventory increases the number of impressions and allows advertisers to target campaigns regionally.
About RMG Networks
Named the #1 OOH TV Company of the Year and included on Ad Week Media’s 2010 OOH Hot List, RMG is one of the leading and fastest growing digital media companies in the US. Headquartered in San Francisco with offices in New York, Los Angeles, Denver, Detroit, Chicago and Beijing, RMG owns, operates and powers Digital Place-based Media networks. As a result of its rapid expansion RMG now controls 130,000 screens, delivering 58 million highly desirable and elusive monthly viewers across 6 Digital Place-based Media networks; In-Flight Entertainment, Fitness Entertainment, Point-of-Care, NYTimes.com Today, Taxi Entertainment and Executive Media Networks. RMG partners with top US Advertisers in key industries such as consumer goods, auto, finance and software to deliver their target audiences out-of-home. For more information, please visit www.RMGnetworks.com.
About REACH Sports Marketing Group
REACH is a place-based media company with a digital signage network in 350+ premier recreation and fitness centers across the US. The REACH Network helps businesses and brands connect with active, on-the-go families. REACH recently ranked #1464 on Inc. Magazine’s 30th annual Inc. 5000. It was REACH’s second appearance on the prestigious list of nation’s fastest-growing private companies. REACH ranked #372 last year. REACH also recently ranked #18 on the Minneapolis/St. Paul Business Journal’s 2011 Fast 50. It was REACH’s second year in a row on the list of the 50 fastest-growing private companies in MN. REACH ranked #10 last year.
RMG Media Contact:
Chuck Strottman, Sr. Director, Marketing, chuck.strottman [at] rmgnetworks.com 415-490-4185 (d)
Marc Kline, Co-Founder, Chief Brand Officer, Chief Revenue Officer, marc [at] reachsportsgroup.com 952-944-7727 ext. 209
Source: RMG Networks