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High Court to block top indoor advertising firm using its trademark

Leading digital advertising company Span Image Kenya could be wound up following a split in its board of directors that has prompted the High Court to block the firm from using its trademark name to transact business.

Last Tuesday, High Court judge Justice Ogolla sitting at the Milimani Commercial Courts issued an injunction restraining Span Image (Kenya) Ltd from using the name, a decision that could deprive the firm of millions of shillings in advertising revenue and affect the visibility of several household brands whose manufacturers had contracted the firm for advertisements.

Among corporates that rely on Span Image’s network to drive their brand recognition include Barclays Bank, Oil Libya, Chicken Inn, Kenya Airways and Nairobi Water.

Span Image is behind the latest fad called digital signage, which has pushed up advertising spend.

The medium uses digital screens to relay advertisements in public places like supermarkets and has been helpful in pushing up sales of consumer products, especially after market research indicated more than three-quarters of all decisions to buy are made inside shops, where the screens influence purchases.

 

Source: standardmedia.co.ke