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Alliance signs agreement with AIMS to develop intelligent transport solution in UAE

Alliance (International Business Award Honouree), Abu Dhabi-based leading Intelligent Transport Solution provider (ITS), has recently signed an agreement with Advanced Interactive Media Solutions (AIMS), SCALA Middle East partner and the GCC market leader in digital signage solutions, for a project to develop smart gates for highways and cities in the UAE.

AIMS has been commissioned by Alliance to develop the content management application for the intelligent transport solution, which is poised to adopt a totally new concept for the Variable Message Signage.

Alliance has further disclosed that it will be showcasing the groundbreaking intelligent transport solution during its participation in the upcoming GulfTraffic exhibition, which will be held from December 12-14, 2011, in Dubai.

Eisa Al Shamlan, Chairman, Alliance, said: “With its specialised expertise in conceptualising and developing digital signage solutions, AIMS will play a crucial role in realising the objectives of this project. AIMS has a very impressive track record with various high-profile projects and we are confident that they have the required expertise and experience to help ensure the successful implementation of the intelligent transport solution.”

Ahmed ElRidi, CEO, AIMS, said: “It is a pleasure to partner with Alliance for this very important undertaking that will surely have a tremendous positive impact on the traffic situation in the country. This project once again underlines the power of interactive digital signage as an excellent tool to address a variety of challenges in the society. We are certainly looking forward to build on this successful collaboration with Alliance to create greater awareness about the importance of digital signage technology and encourage more organisations to take advantage of its strategic benefits and advantages.”

AIMS integrates the power of SCALA content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region. The company also uses advanced audience measurement solutions to maximise the ROI of each campaign and ensure optimum customer satisfaction.

About AIMS:

Advanced Interactive Media Solutions (AIMS) is the GCC market leader in Interactive Digital Campaign creation and management, taking a client’s message from concept, through design, deployment and monitoring. AIMS taps the power of interactive, temporary, standalone Digital Signage Solutions to deliver to advertisers and agencies in the Middle East the most compelling and effective tailor-made campaigns for their target audience. AIMS offers customers the unique proposition of immediate ROI and their full satisfaction by supplementing its advanced solution of content creation and management, email and social networking, interactive displays (Augmented Reality, 3D Projection Mapping), mobile applications (QR Coding, iPhone & Android applications), and telecom technologies (Bluetooth, 3G, wifi) with a state-of-the-art audience measurement solutions.

AIMS services include consultancy on Digital Campaigns, concept development, location assessment, location provisioning (malls, cinemas, public areas, etc.), Digital Network implementation, Digital Content creation, Anonymous Audience Measurement, and distribution, installation, maintenance and monitoring.

AIMS is a part of a group of media companies that also include SSS (Specialized Software Services) that has offices in Dubai, Abu Dhabi and partners across the GCC. AIMS & SSS offer superior interactive marketing solutions for managing the implementation of Digital Signage, with a cross-industry platform that is exponentially growing, especially in retail industries, to help local and international retailers deliver their message to their most desirable audience.

About Alliance:

Alliance has been established to provide centrally-controlled traffic signalization systems required by Abu Dhabi and other emirates, as well as by other public establishments and organizations, and the private sector. Alliance provides illuminated traffic warning systems and super structure signalization equipment, and intersection control devices, and it also conducts traffic survey and planning. Moreover, Alliance offers signalization training consultant services, and offers public traffic and system engineering services by performing project analyses and feasibility studies.

Alliance is a leading one-stop-shop ITS provider that has tackled the ITS technology from several areas, including: ITS Strategy & Policy Development; ITS Planning, Architecture & Organizations; Public Transport; Road User Charging / Tolling; Road Safety & Security; Planning for Major Events; ATMS & Traveler Information Systems; Enforcement & Border Crossing; Development and Application of Simulation; Tools and Analysis Methodologies; ITS Research & Education; ITS Sustainability & Human Infrastructure; and Smart Center setup and Operation.

For more info:

DNA Communications
P.O. Box 191117
Dubai, UAE
Tel.: 04 3988490
Fax: 04 3988491

Source:  Advanced Interactive Media Solutions