RAM Active Media plc (“RAM” or the “Company”), the investor in Digital out of Home (‘DOOH’) media, communications and Intellectual Property, announces the acquisition of BRANDPLAY UK Limited (“BPUK”), a subsidiary of BRANDPLAY GROUP LIMITED (“BPGL”). BPUK is a business with secured advertising rights on an installed network of 11 interactive floor projection systems in major UK shopping malls. RAM will also acquire the installed network of interactive floor projection systems from another subsidiary of BPGL.
The Company’s wholly owned subsidiary RAM Vision Limited (“RAM Vision”) operates digital out of home (DOOH) media advertising sales and activities, into which BPUK will be consolidated. The large format interactive projection system will trade under the brand name of RAM Interactive and be managed by the commercial and sales teams of RAM Vision.
RAM has entered into a share purchase agreement with BRANDPLAY GROUP LIMITED to acquire the entire issued share capital of BPUK and certain assets under which RAM will pay an initial consideration at net asset value of £130,000 satisfied through the issuance of 6,500,000 new RAM ordinary shares of 1p each at 2p per share. In addition, a further issue of 3,500,000 new RAM ordinary shares of 1p will be triggered on completion of the first successful interactive campaign under the RAM Interactive brand. Further earn out payments may be made out of revenues earned from the network. BRANDPLAY GROUP LIMITED has agreed to a 12 month lock in with regards to the new RAM shares.
RAM Chairman Tim Baldwin comments:
“RAM Vision is the largest network operator of landscape format DOOH media in the UK shopping malls. The acquisition of BRANDPLAYS large format (3metre by 2metre) interactive projection network will enhance the product offering of RAM Vision to major brands and media advertising agencies who are increasingly interested in interacting and engaging with consumers out of home. No additional employees or office overheads have been taken over as part of the transaction so the acquisition will be cash and profit positive from the first sales on the platform.
The interactive floor projection system is a captivating digital outdoor advertising medium in the heart of the retail environment and combined with the current RAM Vision Iconic and walkway screen network offers a combined weekly footfall of 11 million consumers.
Source: RAM Active Media