Newad Indoor is announcing a major growth in its digital offering due to the addition of 700 LCD screens in 140 bars and nightclubs. Advertisers will now have a total of 1,300 digital screens targeting Young & Affluent, avant-garde and trendsetting consumers in Canada’s large urban city centers.
These new 24-to-180-inch digital screens integrated into Newad’s offer are located in Toronto, Vancouver, Calgary and Montreal and operated by BarNet, a Canadian company specializing in digital indoor advertising. In addition to running advertisements of 15, 30, 45 or 60 seconds as well as entertaining content, these LCD screens offer a variety of interactive features. They can be easily updated, which promotes flexible integration of advertising content. They are located inside bars and nightclubs, very often behind the bar, around dance floors, in lounge areas and next to the coatcheck. They engage both male and female scenesters, urban socialites and avant-garde consumers benefitting from a higher purchasing power.
“Our partnership with BarNet strengthens Newad’s digital offer and compliments the company’s 360º solution – one that is unique in Canada. Like never before, clients who are concerned with optimizing their revenues can expect a full range of products that are perfectly integrated into the lifestyle of a population segment difficult to reach with traditional media,” comments Newad’s CEO, Michael Reha.
“We are pleased to share our extensive network and expertise with Newad so that national and local advertisers can benefit from new locations specifically designed to maximize the potential and impact of their campaigns,” adds Brandon Lu, president of BarNet.
Among the 140 establishments that house the 700 screens, note, by city: Toronto : City Nightclub, Mansion Nightclub, Vancouver : Barcelona and Blvd 22 : Calgary : Jr’s Billiards, Whiskey, Montréal : Le Marquee and Muzique. On average, each establishment operates just over five screens and hosts 2,500 people weekly.
BarNet is a national infotainment advertising network with multiple screens strategically placed in high traffic locations inside bars and nightclubs. Delivering value-added content to a captive audience, BarNet provides a social and stylish medium for club owners and advertisers to effectively communicate to this nightlife demographic, on screen and through interactive SMS. BarNet also operates a nightlife website (BarNet.tv) where “club-goers” can view photos, videos, club events, enter contests, find jobs, and network with other members.
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding its millions of consumers to four targeted platforms: Indoor, with 20,000 digital and classic boards in over 2,500 establishments and 36.5 million impressions delivered per week; Experiential Marketing, with the production of 250 promotional events a year; Publishing, with hundreds of digital productions each year as well as the NIGHTLIFE.CA magazine and website reaching 200,000 Montrealers every month; and Web, including the advertising network Newad Online, the design and production of websites, microsites and mobile applications. Newad’s 350 employees set the trends in our Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. www.newad.com
For more Information:
Supervisor, Marketing & Communication
mariechristinef [at] newad.com