Leading digital signage company Amscreen has today announced a campaign with the Health Lottery that will see them promote the new draw across their forecourt, neighbourhood, WHSmith and healthcare networks.
The network, which has a weekly audience of 25 million, will screen content for the Health Lottery on Fridays and Saturdays ahead of the weekly Saturday night draw on ITV and Channel Five. Amscreen will promote the £1 tickets, 20p of which is donated to the People’s Health Trust, which aims to raise £50 million a year. Players of the Health Lottery have the chance to win a range of guaranteed prizes from £50 up to the £100,000 jackpot.
The campaign is promoted in real-time using Amscreen’s ‘plug and play’ technology and, with screens positioned at the till point, the network provides perfect sales activation, driving sales in store.
Martin Hall, CEO of the Health Lottery said “It’s great to have Amscreen on board to raise awareness of the Health Lottery. With their extensive network across Great Britain, it is sure to promote the lottery and help raise money for worthy causes.”
Amscreen CEO Simon Sugar said “We’re pleased to announce this campaign with the Health Lottery. Advertising on our network will generate consumer awareness around the draw and drive sales in store. It’s an exciting project to be involved in and it sees Amscreen further establish itself in this industry following our recent deal with the French Lottery.”
To view the Amscreen Health Lottery advert, visit: http://www.youtube.com/user/AMScreen#p/u/1/LAU1zktlNro
For further information, please contact Sophie Kay (Amscreen press office) at Frank PR – 020 7693 6999 / amscreen [at] frankpr.it
Amscreen, run by CEO Simon Sugar, is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from more than 3,000 sites across the UK and are an effective communication tool for clients such as BP, Shell and WH Smith and a range of blue-chip advertisers such as Sky, Amex, Visa, B&Q, Camelot, Redbull and Lucozade.
As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.
In addition, the live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.co.uk/digital-advertising/mapping_tool.html to view the live mapping link for further information.
For more information on Amscreen, visit www.amscreen.co.uk
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