News

DKV Spanish insurer launches healthcare digital signage network

The 
health
 insurer
 DKV 
has 
recently 
released 
in
 Spain 
a
 corporate 
digital 
signage 
channel, 
created by 
Neo 
Advertising.


So far the 
channel 
has 
been 
launched
 in Madrid,
 Barcelona, 
Zaragoza
 and
 Palma 
de 
Mallorca, 
although
 the 
intention
 is to expand the channel to all the (DKV) offices in Spain.

HablaClaroTV broadcasts content about the values of the brand, reports of existing products and various social responsibility initiatives and sponsorship in which the company participates. It has an ‘Infotainment section’ that reports the weather, today’s sport and general news and gives health advice.

Miguel Garcia, vice president of DKV Group communication told us “the aim of the channel is to entertain the waiting time of customers through a digital tool, and developing the concept of promoting DKV Speak Out in other media like the Internet. The digital signage allows us to be more transparent and closer to the public thanks to its dynamism. “



Neo Advertising has been responsible for the implementation of the entire digital signage network, content and management.

Source: 
Neo 
Advertising.