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FSi Creative and Formetco Inc. unveil first Scala driven Digital Billboard in Eastern Caribbean

First widescreen digital billboard screen in the Eastern Caribbean, driven solely by Scala

Scala Certified Partner, FSi Creative, in tandem with their technology partner, Formetco Inc, have unveiled the first widescreen digital billboard screen in the Eastern Caribbean, driven solely by Scala’s digital signage software.

Scala Certified Partner, FSi Creative, in tandem with their technology partner, Formetco Inc, have unveiled the first widescreen digital billboard screen in the Eastern Caribbean, driven solely by Scala’s digital signage software.

The screen, which went live commercially as an advertising platform on August 22nd in the Caribbean island of Dominica, is currently running on Scala 5 software. The 10 / 20 MM Outdoor LED is expected to change the landscape positively for screen communication in Dominica in the Eastern Caribbean.

“We expect both Caribbean operators of digital signage platforms, as well as advertisers, to show considerable more interest in digital outdoor through 2011 and 2012,” according to Kenny Green, of FSi.

One of the main reasons for the expected uplift in interest by the public is the fact that LED billboards can run a rich variety of moving content, when combined with the usage of Scala software. This functionality will make the LED billboards clearly stand out above the current static signs.

“We have tested the platform for a month before it went live officially. One of the reasons we have tested the installation for this period is that we wanted to make sure we had compiled the best mix of supported content and advertisements“, said Josiah James, Lead Scala technician at FSi.

“The Scala platform is the stable software base for this game-changing installation on the Island of Dominica,” said Oscar Elizaga, Vice President EMEA, India and Latin America, Scala. “Our software can integrate with the broadest range of applications in the available market and answer to the highest graphical requirements set for installations such as the high end LED billboard created by FSi and Formetco.”

FSi is very dedicated to installing high quality screens and installations, which is apparent based on their partnership with Formetco. Being a leader in the outdoor display industry for the last 40 years, Formetco delivered exactly the right product that was needed for this eye-catching installation.

“We are excited about the possibilities we are engaging in together with FSi in the Caribbean. After supplying digital screens for FSi’s “Under 17 World Cup Football” tournament project in Trinidad and with pending possibilities in other islands and in Latin America, it is clear that FSi is fully commited to Formetco’s product line when it comes to outdoor digital signs,” said Jock Gibb, VP of Sales for Formetco Inc. “The fact that FSi is dedicated to using our products for their projects is a strong statement towards existing and potential clients.”

About FSi

FSiCreative is 14 years old. The team is a mixture of professional expertise from the US, Canada and the UK as well as Dominica. The company started as a creative shop serving clients graphic design needs and expanded to become a full services marketing communications agency as our capability and our reach grew.
We are members of the IN Network of privately owned independent agencies (the largest independent agency network in the world) with jurisdiction over the Caribbean region and are proud of our commitment to the Caribbean where we live as great environments to work and live. More information is available at www.fsicreative.com

About Formetco

For nearly 40 years, Formetco has been the largest full service supplier to the Outdoor Advertising Industry. We provide products made of the highest quality materials, offering an outstanding value for our customers worldwide. We continue our legacy of quality and innovation by constantly improving our product line and designing solutions to fit the needs of the entire industry. All of our products from Installation Hardware and Safety Equipment to Tri-Face and Digital Billboards are designed for reliability and efficiency.

Our latest advancements, the QuickFlex™ Installation System and AdTech® EcoSeries™ lighting are a part of our Green Product program. Offering recyclable materials and tremendous energy savings, these products are designed to be ecologically sound solutions in the movement toward a better and brighter future for Outdoor Advertising. Visit our EcoSeries™ and Backlit calculators to see the kind of savings you can expect. More information is available at www.formetco.com 

About Scala

Scala is a leading global provider of digital signage and display communications software and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa., and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. More information is available at www.scala.com

Source: Scala