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Sky tweets personalised messages to digital billboards at stations

Commuters planning their evening Sky TV viewing can have personalised recommendations tweeted live to Transvision digital billboards in key rail termini  nationwide. The innovative campaign allows the public to engage directly with Sky using a #whatsonsky hashtag. The campaign was booked with JCDecaux Digital by IPM and MediaCom and social media company Jam.

The digital screens will invite the public to tweet Sky with their programme-related questions: “Tweet #whatsonskynow now and we’ll Tweet you back with something great to watch tonight or record on Sky+” The tweets are answered with a recommendation for a programme coming up later that day on Sky, with the response appearing on the billboards.

Everyone tweeting in will also be entered into a prize draw, for the chance to win a year’s subscription to Sky.

Spencer Berwin, Managing Director – Sales at JCDecaux said, “By combining Twitter and Digital Out of Home, Sky has created a highly personalised, time-sensitive campaign that reaches commuters in the right mindset to interact.  We know from our research that Rail commuters are massive users of social media via their smart phones, welcoming entertainment and information during their journey.”

The digital screens will run the campaign between 4 and 10pm at 16 major rail stations including London’s King Cross, Liverpool Street, Piccadilly and Victoria, as well as Glasgow Central, Birmingham International and Leeds.

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For further information please contact:
PR Manager – Janet Guest
janet.guest [at] jcdecaux.co.uk
T: 020 7298 8023
M: 0776 970 1268

Source: JCDecaux