Toronto-based digital signage company iSIGN Media is building a mediacasting network it says will reach an audience in Canada that compares favourably to, or surpasses, that of a cable and satellite system.
The company operates fixed retail digital signage networks and supports mobile media advertising platforms.
iSIGN and its partners, which will include outdoor ad company Pinpoint Media once a planned acquisition is completed, envision a huge network that will be able to message more than 1.5 million shoppers in proximity to digital signage locations per day, and give advertisers instant measurement and analytics.
iSIGN Media Solutions is finalizing its acquisition of Pinpoint Media Group and it’s finalizing a new contract with Alimentation Couche-Tard Inc. (“Couche-Tard”), one said to be completed within 45 days.
Pinpoint has a presence in 1,400 convenience stores across Canada, with just over 5,600 digital faces.
The company also recently won the City of Calgary’s parks and recreation contract to deploy and manage its digital solution.
With the purchase, iSIGN will apply its patent-pending advertising platform and data measurement Interactive Marketing Solution (“IMS”) software across the network.
“We are excited by this acquisition and by the additional revenue opportunities that it will generate for us in both ad network sales and software licensing,” stated Alex Romanov, iSIGN’s Chief Executive Officer. “Our new convenience store channel is in the fastest growing and profitable segment today, with frequent shoppers and opportunities to influence purchases and collect anonymous shopper data. Our network in the Mac’s stores is one of the largest in North America and will be the first in the world to have signage content broadcast to mobile phones of all customers within and in proximity of each of the 1,400 stores.”
iSIGN will be issuing 7.5 million iSIGN treasury shares in return for all of the issued and outstanding shares of Pinpoint. 500,000 of which will be free trading and the remaining 7 million will be subject to a four month hold period.
iSIGN is based in Richmond Hill, Ontario with R&D and customer support operations in Vancouver, BC.
Source: iSIGN Media