Dorsey Digital Media Upgrades Western Financial Group’s Digital Signage Network

Western Canada’s Largest Insurance Brokerage taps Dorsey Digital Media to re-tool its 96-location network.

Toronto-based Dorsey Digital Media Inc. (DDM), a leading Digital-Out-of-Home (DOOH) media services provider announced today the successful deployment of new technology across 65 of Western Financial Group’s network. Based in High River, Alberta, Western Financial Group is western Canada’s largest property and casualty brokerage with 96 offices in 87 communities across British Columbia, Alberta, Saskatchewan, and Manitoba.

“Dorsey Digital Media has been producing our digital signage content for more than four years and has always demonstrated expert knowledge and professionalism in all aspects of digital signage,” commented Danielle Bernier, Corporate Media Coordinator for Western Financial Group. “It was an easy decision for us to turn to them to specify a new technology solution to replace our legacy system. To date, the results of the project have been seamless and virtually unproblematic,” added Bernier.

Dorsey Digital Media specified the SCALA software platform – deployed on Western Financial Group’s server and managed by their internal Business Systems and Technology team. The playback system consists of AOPEN DE7000 media players driving content to a combination of 32 and 40 inch SAMSUNG LCDs. The content program continues to expand, promoting Western Financial Group’s growing portfolio of insurance and banking products targeted at rural and farming communities. An in-depth case study will be released later this year further detailing the technology solution and the communication and content strategies.

“Our consultative process and agnostic approach to technology combined with Western Financial Group’s specific content management and programming requirements, led us to specify a custom solution that met their exact needs,” commented Stephen Dorsey, CEO Dorsey Digital Media. “We look forward to updating the rest of their offices in early 2012, and continuing to support their evolving content programming requirements,” added Dorsey.

Established in 2007, Dorsey Digital Media Inc. is led by an award-winning team of seasoned brand, marketing and content strategist, and creative media producers with decades of demonstrated success in the North American retail, entertainment, services and digital media industries. In addition to providing expert strategic consulting services for DOOH network deployments, DDM produces broadcast quality media content for in-store digital screens, resells licensed music programming, and offers national installation services for the deployment of retail-based digital media networks. DDM has innovative digital directory platforms deployed in shopping center and office building environments. Dorsey Digital Media’s growing client portfolio includes Avis Budget Group, Western Financial Group, Megamidia Group (Brazil), and the City of Vaughan.

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About Dorsey Digital Media Inc. – “We DOOH Media™”

Established in 2007, Dorsey Digital Media Inc. is led by an award-winning team of seasoned brand, marketing, and content strategist, and creative media producers with decades of demonstrated success in the North American retail, entertainment, services, and digital media industries. In addition to providing expert strategic consulting services for DOOH network deployments, DDM produces broadcast quality media content for in-store digital screens, resells licensed music programming, and offers national installation services for the deployment of retail-based digital media networks. DDM also has innovative digital directory platforms for shopping center and office building way finding applications. Dorsey Digital Media’s growing client portfolio includes Avis Budget Group, Western Financial Group, Megamidia Group(Brazil), and the City of Vaughan.

Dorsey Digital Media Contact:
Stephen Dorsey, CEO
1-647-477-5449
stephen [at] dorseydigitalmedia.com
www.dorseydigitalmedia.com

About Western Financial Group

Western Financial Group provides property, liability and life insurance as well as banking and investment services for more than 550,000 customers in western Canada. Western’s business units include:

The Network is the largest property and casualty brokerage in western Canada, providing auto, home, farm and business insurance to residents of 87 communities. In most locations Western offers life insurance products, travel insurance, investment services, deposit and loan services such as the purchase of GICs, as well as personal and commercial mortgages and loans.

Bank West is a virtual bank accessible through brokers and customer service agents, focused on commercial, agricultural, recreational vehicle and several types of personal lending, and GICs.

Western Life partners with others who have a customer relationship in place with a product line including Individual Life, Disability and Critical Illness products, Group Health for small employer groups, A&S products designed for niche contexts and many variations of Creditor Insurance products.

Western Financial Insurance is Canada’s oldest and largest pet insurance provider under the brand name PetSecure, leading the market place since 1989 in providing Canadian pet parents with innovative coverage to meet the diverse needs of their pets.

For more information on Western, visit www.westernfinancialgroup.ca

Arlene Beggs, Executive Assistant to the CEO 403-652-266

Source: Dorsey Digital Media