AGS Implements Digital Signage For Gujarat State Road Transport Corporation

In a first of its kind, the Gujarat State Road Transport Corporation (GSRTC), has deployed digital signage screens in 50 buses and five depots. Plans are afoot to deploy the screens in 1950 more buses and another 45 depots by January 2012.

Ahmedabad-based AGS Transact Technologies, the implementation and technical partner in the project, has deployed the screens and is also providing the backend infrastructure comprising data center at the GSRTC head quarter at Ahmedabad. The depots would have servers, power supply, Wi-Fi routers, access points, 32″ LED TVs. The 2000 buses will have LG/Viewsonic LED TV screens with metal casing, inbuilt media player with 2GB RAM, 250GB hard disk drive apart from other hardware and software

The HQ will distribute content to different bus depots. These bus depots will further disseminate the content in the buses.

The project is worth Rs six crore while the five year AMC contract, handled by AGS, is worth another Rs five crore, said Karunesh Chakraborty, Senior Manager, AGS India.

He added that Sambhaav Media—an Ahmedabad-based print and Out Of Home (OOH) company had bagged the tender. “They required a technology partner and we were chosen from a list of shortlisted bidders. We were the only one to pass the initial proof of concept test as we had technology and support systems in place.”

Source: CRN