indoorDIRECT has recently entered into agreements with several record labels and artists to air their music videos on indoorDIRECT’s in-store television show “theBITE”. The music industry is in the midst of change as traditional music mediums are reducing the number of hours dedicated to programing music videos and focusing more heavily on “unscripted” or “reality” programing. indoorDIRECT’s “theBITE” is emerging as a viable option for many artists and music marketing companies to reach the mass audience needed for optimum sales and in a medium viewers are used to watching videos on, television.
“theBITE” is viewed by 13 million viewers each month and aired in over 1,000 quick-service restaurants nationwide and music has always been a key segment within the programming strategy. In the most recent Nielsen viewership study more than half of the survey participants stated that they like music videos on “theBITE” the most.
“The desire of consumers to consume media when they want it and where they want it and the music industry’s desire to syndicate their artists’ music and videos across multiple platforms has made “theBITE” the hottest and fastest growing music platform in the nation” says Jonna Birgans, Vice President of Strategic Alliances at indoorDIRECT. “With over 1,000 locations today, and plans for 700 additional locations by the end of the year, we are just getting started and are in the process of developing a website for our viewers thatwill provide additional exposure for the music videos and other content seen on our show.”
In addition to providing exposure for artists to millions of music lovers each week, indoorDIRECT is contributing directly to the sale of electronic downloads for these featured artists. Viewers of “theBITE” are encouraged to download the tracks to the videos they see on “theBITE” by incorporating a keyword and short code that viewers can send text messages to in an adjacent companion banner that airs simultaneously while the video is playing.
Currently indoorDIRECT is using both Amazon and iTunes for downloads but islooking to work with a single partner going forward that will receive brandrecognition each time the call to action to download a song or album is shownon “theBITE” in addition to a revenue share from the transaction.
“Gaining exposure for the artists that we work with is paramount to not just our success but the artists that we work with” says Lisa Frank, President of Marketing at Bedford Music Marketing. “indoorDIRECT’s “theBITE” provides us with a reasonably priced way to reach millions of music lovers in the key 18 – 49 demographic that frequent quick-service restaurants and that otherwise might have never seen or heard of the artists that we represent.”
Indoor Direct, Inc. (“indoorDIRECT”) produces “theBITE”, a national in-store television show that delivers short clips of sports, music, entertainment, and lifestyle content to over 150 million consumers annually. “theBITE” is currently distributed in the nation’s top 20 DMAs to more than one thousand major quick-service restaurants nationwide including; Taco Bell, Wendy’s, Denny’s, Carl’s Jr., Hardee’s, McDonald’s, KFC and Arby’s. Free Wi-Fi is currently being provided to customers in select locations and plans are underway to expand free Wi-Fi access nationwide.
About Bedford Music Marketing:
BedfordMusic Marketing (BMM) works closely with the following national media outlets: indoorDIRECT, MTV, MTV2, MTV Jams, MTV Hits, mtvU, MTV Tr3s, Vh1, FUSE, LOGO, Music Choice, Teen Nick, and Mun2. We work with all video pools that program in-store reels such as Nordstroms, Macy’s, Journeys, Harley Davidson, Steve Madden, etc. in non music retail outlets as well as all genres of regional cable and online video shows. BMM also works closely with HD Net, the Sundance channel, IFC, Cinemax, and Music Choice. www.bedfordmusicmarketing.com
Tel: 214 580 4920
bhasenbauer [at] indoordirect.com
Bedford Music Marketing
Tel: 917 539 5541
Uk66 [at] optonline.net