PrimaSeeTM product on display in Beatrice Suite, delivering a new, interactive digital media experience to increase shopper engagement
STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, is set to sponsor the Category Management & Shopper Marketing Conference at London’s Park Plaza Victoria September 20-21, 2011. STRATACACHE will also showcase its leading retail solution, PrimaSee, in the Beatrice Suite.
Category management and shopper marketing spend is on the rise as retailers seek new in-store technologies that appeal to consumers’ changing mindset. Research conducted by the Institute of Grocery Distribution (IGD) reveals that 69 percent of companies are now actively practicing in some aspect of shopper marketing, with an additional 17 percent expecting to start in the next 2 years.
As a leader in digital media solutions, STRATACACHE will present its latest PrimaSee retail solution for the shopper marketing and category management industry.
STRATACACHE’s PrimaSee is a translucent display panel that can be incorporated into any glass environment (freezer door, cooler door, vending machine, jewelry case, cosmetic counter, window, etc.) previously not served by consumer interaction. These see-through promotional videos correspond with products visible in the backdrop to convey point-of-purchase brand messaging.
This intriguing new experience further engages consumers by offering in-store promotional coupons, videos or social media interactions via 2D QR codes electronically displayed on the translucent screens. Using an embedded media player, content can also be updated instantaneously based on current promotions or specific retail locations.
“Understanding the shopper mindset is crucial in order to develop new strategies and technologies that will appeal to today’s consumers,” said Jason Palmer, Director of Business Development at STRATACACHE. “The Category Management & Shopper Marketing Conference brings together the industry’s premier leaders to discuss and learn how to build meaningful shopper engagement that will ultimately drive sales, and STRATACACHE is proud to be a sponsor and showcase our solutions at this innovative event.”
The software powering the PrimaSee digital media experience—ActiVia for Media—is a leading digital signage platform. This highly optimized, Web-accessible solution provides the necessary tools to create, schedule, manage, and monitor marketing messages. Users can also centrally deliver real-time, targeted messages to specific locations based on customer demographics and promotional campaigns.
STRATACACHE is a privately-held provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the world’s largest firms in the retail, finance, service, hospitality, manufacturing, media and government sectors, STRATACACHE’s products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer.