Five new locations signal completion of first phase
Cinema Scene Marketing, one of the nation’s leading providers of in-lobby media and promotions, announced today the installation of five additional large format video displays in top markets across the country.
The additional VideoWall displays are located in the high-profile theatre lobbies of Rave Cinemas and Muvico Theaters. The addition of these displays expands the Network’s coverage to the Top Designated Market areas (DMAs) of New York, Los Angeles, Chicago, Philadelphia, Dallas and San Francisco.
Each VideoWall is comprised of nine LCD displays configured in a three by three format and supported with high definition directional sound. Major Hollywood movie studios have been quick to embrace the new platform, which displays content through a unique programming model, The Shuffle, and can incorporate all types of content, including long-format video, digital stills, QR codes, webisodes and more.
Cinema Scene Marketing, headquartered in Overland Park, Kan., is an industry leader in driving theatrical marketing, advertising and promotional campaigns for major Hollywood studios and corporate brands. Touching over 200 hundred million cinemagoers annually, Cinema Scene’s in-lobby promotions generate memorable brand exchanges.
With 75% of its network located in Top 25 DMAs, the digital signage network provides Digital Out-of-Home (DOOH) advertisers a media network to reach the highly desirable and captive movie going consumer at key theatre circuits including Carmike Cinemas, Classic Cinemas, Clearview Cinemas, Marcus Theatres, Muvico Theaters, Pacific Theatres, Rave Cinemas, and Wehrenberg Theatres.