Avon, a global leader in woman’s beauty products, opened offices at a new location in Manhattan and was seeking a unique way to engage their staff and visitors. MagicInk, a partner of EyeClick, installed interactive monitors on 11 floors to promote Avon’s branding messages. EyeClick’s motion and touch activated technology was selected by MagicInk to create a dynamic, interactive experience to engage and welcome Avon associates, highlight their current campaigns, and promote the company’s brand.
Every floor at the new Avon offices has an interactive display by the elevator banks. The content is updated each quarter to reflect the season’s marketing campaign. The interactive monitors showcase a variety of motion activated applications where the presence of passers-by cause graphical content onscreen to scatter, flip, magically materialize, or follow the user. Touch technology allows people to explore print campaigns, TV spots and product information on the subtle, but fun platform.
“Avon has been a cosmetic powerhouse for 125 years,” EyeClick Founder and CEO shares, “We are thrilled Avon has implemented EyeClick’s vibrant, high-tech displays to promote the company’s modern message of female empowerment and beauty.”
EyeClick’s motion-activated surface product, EyeWall turns any open wall or window space into an eye-catching, interactive wonderland. Imagine guests or clients literally stopping in their tracks as the surrounding walls begin to react to their presence and movements. EyeTouch is an innovative media platform that transforms any glass, window, LED or LCD screen into an amazing touch activated screen. By combining motion-reactive graphics and videos with EyeClick technology, EyeTouch offers clients a unique marketing tool for reaching their target audience. With the ability to integrate content into exciting templates as well as create customized content, EyeWall and EyeTouch can be tailored to produce any effect or theme you have in mind to uniquely enhance cooperate offices, lobbies, restaurants, retail centers, store fronts, and many other locations.
EyeClick Ltd. (www.eyeclick.com) specializes in creating inventive products that transform designated spaces into magical experiences. The company’s EyePlay™, EyeStep™, EyeWall™, EyeTouch™, and EyeBoard™ products open up a world of possibilities to engage audiences in out-of-home locations. EyeClick has helped leading brands, from Samsung and Volvo to NASA and GE, transform their floors, walls and window areas into spectacular interactive displays that leave a long-lasting impression on visitors. EyeClick gives designers, hospitals, event planners, retailers, media companies and other organizations the ability to showcase rich interactive digital content in public spaces, including corporate offices, medical centers, museums, malls, airports and chain stores.
MagicInk Interactive offers unique and exciting solutions to the visual imaging industry – revolutionizing Through visually stimulating imagery, exact touch precision along with a wide use of application, unlimited potential can reach your customers in a unique, entertaining and traceable way. MagicInk Interactive will provide the necessary tools and experience to implement this revolutionary technology in interactive, digital displays bringing an entire new level of luxury, experience and functionality to any location. Along with MagicInk Interactive, magic is only a touch away… the interactions between business and client. Utilizing interactive technology gives the ability to “WOW” targeted audiences while branding your company, enhancing current promotions or messages, leaving lasting impressions guaranteed to create “buzz”.
Filed Under: News