EYE Uses DOOH to Welcome Home Tour de France Champion ‎

Tour de France champion Cadel Evans was welcomed home yesterday at Melbourne Airport with EYE’s brand new digital signage.

“Congratulations Cadel” messages adorned the external portrait digital LED site on Melbourne Drive, as well as all of the digital signage in baggage and arrivals in the International Terminal.

Mike Tyquin – CEO, Australia and New Zealand commented:
“We were so proud to be able to present Cadel’s winning picture to Melbourne and celebrate such a monumental win. The beauty of digital media is its immediacy and real time messaging and we were really excited to showcase this in such a celebratory way for Cadel.”

Source: EYE Corp